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Tag Archives: Brand Management
Tiger Woods Makes No Small Plans: Augusta 2010
Since 1995, Tiger Woods has competed in the Masters. Normally, this isn’t news. However, for publicly humiliated and shamed Tiger Woods–he of the recorded phone messages, erratic driveway exits and high-profile sponsor exodus–choosing the Masters for his return to active … Continue reading
Posted in Advertising
Tagged 3-D, Abe Vigoda, Augusta National, Brand Management, Comcast, Hootie Johnson, Masters 2010, Sex Addiction, Television Ratings, Tiger Woods
4 Comments
Brands Are Opinions
I’ve read and heard hundreds of definitions of brands over the years and while many of them are compelling in one way or another, most of them get bogged down in intellectualism. To me, the definition is simple: brands are … Continue reading
Posted in Advertising
Tagged Blog, Brand Advocacy, Brand Management, Brands, Brands Are Opinions, Convergence, Public Relations, Social Networks, Virals, Web 2.0
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