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Tag Archives: Brand Managers
Swing and a Miss: The Fascinating World of Failed Breakfast Cereals
Somewhere, sometime, some brand manager saw some idea–something that from our distant objective viewpoint stands as an obviously lousy concept–and thought: “this is gonna be big.” At least, you hope someone did. Otherwise, there’s absolutely no explanation for General Mills’ … Continue reading
Posted in Advertising
Tagged Brand Managers, Cereal, Dinosaur Toes™, General Mills, Ideas, Kelloggs, KISS, Line Extensions, Oscar Mayer, Sir Grapefellow, Urkel-o's, Web Urbanist
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