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Tag Archives: Brandfill
A Simple Distillation of Advertising's Modern Challenge: Opinion Now Has A Channel for Mass Distribution
Technology strategist Jonathan Yarmis wrote a very insightful article about Facebook for Business Week where he concisely defines the challenge modern agencies face in today’s socially networked world. He boils the issue down to credibility: advertising is no longer a trusted … Continue reading
Posted in Advertising
Tagged Banner Ads, Brandfill, Business Week, Charles Kettering, Element 79, Facebook, Jonathan Yarmis, Opinion, Social Networks, Word of Mouth
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Dangerous, Dated Conceit #3: Assuming An Advertising Audience
We now work amidst a cavalcade of technological and social changes that actively assail the long-reliable notion of an aggregated audience for advertising messages. Instead of simply worrying that some portion of the audience may leave to use the bathroom … Continue reading
Posted in Advertising
Tagged Banner Advertising, Brandfill, DVR's, Engagement, H.L. Mencken, Howard Gossage, Hulu, Online Advertising, RSS, Stubborn Cuss, Television, Vizu
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Context: The Next Frontier For Advertising
Forget ROI, forget GRP’s. forget unique selling benefits (please!): in the very near future, as advertising and marketing continues its accelerated evolvution in our fragmented, parity world, the discriminating value most critical to brands and brand messages will be context. … Continue reading
Posted in Advertising
Tagged A Hill of Fun, Brandfill, Context, Media, Overwhelming the Niche, Web 3.0
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