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Tag Archives: Brands Are Opinions
Yes, Brands Are Opinions, Even the Element 79 Brand
In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked. When those negative opinions are unfounded or severely exaggerated, the damage can be massive (ask any ex-Bear Stearns employee about that one). Because in today’s socially-networked, immediate-impact world, opinion … Continue reading
Posted in Advertising
Tagged Bear Stearns, Blogging, Brands Are Opinions, DDB, Element 79, Facebook, Google, Online, Social Networks, The lovely Monica Klasa, Twitter
1 Comment
Babies: The Proven, Can’t-Miss Video Stars
On video, few things bring as much joy to the casual viewer as a baby. Check out this little giggling guy. And this guy Charlie. And this little ham too. If you’re not grinning now, check your pulse. We love … Continue reading
Posted in Advertising
Tagged Brands Are Opinions, Evian, Guinness World Records, John Wanamaker, Nielsen, Online, Rollerbabies, viral, YouTube
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Forensic Planning: Consumer-sourcing Insights Based on Actions, Not Assertions
For years, advertising research relied on what people said to determine insights. Unfortunately, people lie. Not maliciously, but when you pay people to participate in focus groups, they often say things that do not jibe with their actual behavior. Still, … Continue reading
Posted in Advertising
Tagged Brands Are Opinions, Consumer-sourcing, Focus Groups, Forensic Planning, Insights, M&M's, Online Polling, Social Media, Twitter, Web 2.0
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After A Year, the Collective-Thinking is that Brands Are Opinions: Introducing brandsareopinions.com
This blog began almost one year ago as a repository for thoughts and opinions related to the rapidly-changing world of marketing. ”Collective-Thinking” referred to the cloud nature of modern intelligence; how the thoughts and opinions surrounding our industry exist in … Continue reading
Advertisers Will Thrill That 20% of Tweets Reference Brands…
…but really, that’s hardly surprising. As a culture, what do we share? The Chicago Bears? Republican or Democratic politics? American Idol? The simple truth is that one thing all Americans have in common, regardless of gender or age or race, … Continue reading
Posted in Advertising
Tagged American Idol, Brands Are Opinions, Chicago Bears, Penn State, Twitter
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There Is No Free Lunch. Or Free Media.
In his post on Advertising Age’s Small Agency Diary, Marc Brownstein offers some thinking on ‘free media’ and whether or not it poses a threat to advertising and media agencies. Despite the soaring popularity of social media, do brand efforts in … Continue reading
Opinions Create The True Future Value of Facebook
I recently had my consciousness raised regarding Facebook. On this blog some months back, I wrote a surprisingly popular post wondering whether this social network would become the Members Only jacket of the early 21st Century. Once the novelty wore … Continue reading
Posted in Advertising
Tagged Banner Ads, Bing, Brands Are Opinions, Collecta, Contextual Data, Dogpile, Facebook, Google, IceRocket, Mark Zuckerberg, Members Only Jacket, SEO, Social Networks, Wired
1 Comment
The New Marketing Challenge: Mastering Perpetual Beta
Last week, a post on iMedia Connection with the incindiary headline “Why Twitter Will Soon Become Obsolete” , caused a bit of a stir. Jason Clark, a creative director at VIA Studio, made a rather compelling argument that despite the hype … Continue reading
Posted in Advertising
Tagged AIM, Brands Are Opinions, Facebook, Flickr, Friendster, Google Wave, iMedia Connection, Jason Clark, MySpace, Nielsen, Social NOTworking, Tim Mauery, Twitter, VIA Studio, Vimeo, Web 2.0, YouTube
1 Comment
Moving From IntegratED to IntegratING Marketing
It may seem like so much facile wordplay, but the fundamental need for advertisers to move from the dated notion of ‘integrated marketing’ to the more contemporary concept of ‘integrating marketing’ makes sense for a number of reasons. First, it’s … Continue reading
Posted in Advertising
Tagged Brands Are Opinions, Drive By Media, DVR, Hulu, Integrated Marketing, Integrating Marketing, Twitter, Word of Mouth, YouTube
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Opinion’s Omnipresence Renders Traditional Conceits Like "Brand Truth" and "Consumer Truth" Irrelevant
The HSBC ‘Points of View’ Campaign For the past four years, HSBC has run a provocative poster campaign from JWT. Using a brilliant media buy in high traffic airport jetways, the ads highlight paradoxical points-of-view. Simple graphics and headlines illustrate the … Continue reading
Posted in Advertising
Tagged Amazon, Blogging, Brand Authenticity, Brand Truth, Brands Are Opinions, Consumer Truth, Earned Media, eBay, HSBC, iTunes, JWT, Netflix, Opinion, Paid Media, Twitter, Venn Diagram, Web 2.0, Word of Mouth
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