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Tag Archives: Brands
Kick Off The Week with Another Toe-Tapping Typographic Ditty
My friend Steve Brodwolf of Blu-Sky Ideas (formerly Chicago now–sadly–New York) passed along a link to this video last night. It combines three fascinating things: 1. Clever kinetic typography that deftly illustrates a story by Jarrett Heather. 2. A catchy … Continue reading
Posted in Advertising
Tagged After Effects, Blu-Sky Ideas, Brands, Jarrett Heather, Jonathan Coulter, Kinetic Typography, Steve Brodwolf, Vimeo
2 Comments
Anyone Wanna Talk about the iPad? Anyone?
If you watched the news during the late 80′s, perhaps you too wondered “Just when did pitbulls stop biting people?” We seemed to go through a couple of months there when pitbulls were biting everything: tearing through titanium, ripping children … Continue reading
Posted in Advertising
Tagged Acid Washed Jeans, American Humane Society, Brands, Flash, Google Trends, Opinion Has a Mass Channel, Pitbulls, PR, Steve Jobs, Word of Mouth, Yahoo Serious
1 Comment
Welcome To The World Wide Complaint Desk
Despite what some spittle-lipped sharpsters might try to sell you, social media’s rapid behavior-changing adoption is still far from settled enough for anyone to analyze and measure. The marketing industry still bobs chest deep in the churning waves, making assessment … Continue reading
86 Gourmet
Conde Nast’s announcement that they were shuttering Gourmet magazine after nearly seven decades of glossy publication came as a shock to many. I can’t pretend that I am so accomplished or interested a cook that it affects me directly any … Continue reading
Posted in Uncategorized
Tagged Bon Appetit, Brands, Elegant Bride, epicurious.com, Gourmet, Indian Motorcycles, Modern Bride, Pabst Blue Ribbon
1 Comment
After This Reset, What's Ahead for Advertising?
Something happens during natural disasters–something oddly positive. As the floodwaters rise or the fires spread, people reach out in cooperation, banding together as ad hoc communities with a common cause. Long after the damage is over and property has been … Continue reading
Posted in Advertising
Tagged Adweek, Brand Week, Brands, Google, Initiative, Recession, Steve McClellan, Sue Mosely, Trust, WPP
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B-G-B (Bonus Guest Blog): Brand Personality, BETA-fied.
Guest Blogger: Amie Dowker Amie is a Director of Account Planning at Element 79 and an active thinker on emerging media and consumer trends. She digs deep into technology for Cricket Wireless and finds ways to humanize data, and wrestle … Continue reading
Posted in Advertising
Tagged Account Planning, Amazon, Amie Dowker, Beta-fy, Brands, Douglas Atkins, Jim Jones, Kiva, Netflix, Social Media, The Culting of Brands, Threadless, User Experience, Web 2.0, Zappos
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B-G-B (Bonus Guest Blog): Confidence Looks Like Generosity
Guest Blogger: Kim Noles As an EVP/Management Director at Element 79, Kim Noles juggles an inordinate amount of responsibility, overseeing our Cricket and ConAgra businesses and spearheading new business. She’s spent all of her twenty years in advertising in Chicago, … Continue reading
Posted in Advertising
Tagged 4A's Media Conference, Brands, Element 79, Generosity, Kim Noles, Social Media, Tom Napper
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Brands Are Opinions
I’ve read and heard hundreds of definitions of brands over the years and while many of them are compelling in one way or another, most of them get bogged down in intellectualism. To me, the definition is simple: brands are … Continue reading
Posted in Advertising
Tagged Blog, Brand Advocacy, Brand Management, Brands, Brands Are Opinions, Convergence, Public Relations, Social Networks, Virals, Web 2.0
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