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Tag Archives: Chris Anderson
Can A Long Tail Jump The Shark?
Yes, it can. I hadn’t really considered that possibility before encountering this product from the venerably silly Archie McPhee catalog: Bacon Flavored Toothpaste. Granted, the McPhee people are in the silly novelty business. They leverage our affinity for this particular breakfast … Continue reading
Posted in Advertising
Tagged Archie McPhee, Bacon Flavored Toothpaste, Chris Anderson, The Long Tail
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Be Smart, Be Strategic, But Above All, Be Remarkable
Despite not knowing his music, I often quote country star and Ford truck pitchman Toby Keith when presenting to clients, specifically his brilliant line “If you’re middle of the road, you’re just stuck in traffic.” That’s more than just a … Continue reading
Posted in Advertising
Tagged American Idol, Billboard, Chris Anderson, Dan Brown, New Moon, Television, The Economist, The Long Tail, Toby Keith
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