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Tag Archives: Commercial Production
The 9th Annual AICE Awards and A Big Thank You To All Our Editorial Partners
Last night, the AICE–the Association of Independent Creative Editors–held their 9th Annual Awards Show at the Field Museum. Optimus Editor Craig Lewandowski took home the “Best of Chicago” award for a spot he cut for our client Cricket Wireless. … Continue reading
Posted in Advertising
Tagged AICE, Commercial Production, Craig Lewandowski, Cricket Wireless, Editing, Element 79, Field Museum, Optimus
1 Comment
On Commercials, Virals and the Legacy of Conditioned Expectations
Marketing leaders spend a great deal of time worrying about the changing media landscape these days, and an article on MediaPost by Gavin O’Malley this morning will only further their agita. According to a Princeton Survey Research study, 90% of … Continue reading
Detroit Doesn't Need Ads, It Needs Documentaries. And Transparency.
So I was quoted in the latest issue of Newsweek… And I’m trying to be cool about it, but this kind of thing doesn’t happen everyday. I considered spending the morning riding the El around the Loop with the issue … Continue reading
Posted in Advertising
Tagged Amish, Chrysler, Commercial Production, Detroit, Documentary, Element 79, Engagement, GM, Matthew Phillips, Newsweek, Openness, Transparency, tv
1 Comment