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Tag Archives: ComScore
Reassessing The Cost of “Free” Media
Last night, as I got off the plane and walked through the F concourse in Minneapolis, I checked Facebook and learned the Bulls beat Miami to take game one of the Eastern Conference Finals. Given the ongoing sadness that is … Continue reading
Posted in Advertising
Tagged Cable Television, Chicago Bulls, ComScore, Display Ads, Facebook, Like, NBA Eastern Conference Finals, Olson, Television, Ultraman
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“Cyber Monday”? Of Course, Cyber Monday…
I guess I wasn’t really paying attention these past five years, because somehow I missed the announcement from The National Retail Federation that today had a new name. Apparently the people at Shop.org issued a press release back in 2005 … Continue reading
Posted in Advertising
Tagged Black Friday, ComScore, Cyber Monday, Shop.org, Thanksgiving, The National Retail Federation
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Apparently, Most People Vacationed In Farmville This August…
For the first time ever, Facebook took the top spot for total time spent among major sites last month, beating Google and Yahoo. ComScore reports that collective time amounted to 41.1 billion minutes: a considerable number. By my always-suspect math, … Continue reading
Two Studies, One Conclusion on Social: It Makes a Huge Difference
I came across two entirely different studies on social media this week that led to a pretty ineluctable conclusion; we got to get more of our clients into this. A smart social program can create a quantifiable lift to traditional … Continue reading
Wow! Facebook Had the Best-est Christmas EVER!
According to an article in the New York Post, Facebook got it’s first ever #1 Web Site ranking on both December 24th and 25th. With 7.81% of all US web traffic Christmas Day, Facebook even trumped the almighty Google–a rather … Continue reading
Posted in Advertising
Tagged Christmas, ComScore, Content, Data-mining, Facebook, Google, Mark Z's Holiday Present, New York Post
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As General Web Sophistication Grows, The Effectiveness of Simplistic Tactics Withers
As Louis CK says rather brilliantly, “Everything is amazing and no one’s happy.” The ready availability of technology inevitably inures people to its intrinsic wonder and possibilities through nothing more than repeated use. As we navigate through the wild, shapeless … Continue reading
Posted in Advertising
Tagged Click Through, ComScore, Creativity, Habitrails™, Louis CK, Offline, Online, Starcom, Surprise
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Today's Early Adopters Less Driven By Socialization, More By Monetization
Businesses Are Lining This Little Birdie’s Nest A fascinating new post on ComScore outlines how Twitter traffic has exploded over the past few months, and then further details which demo is driving that growth. And it’s probably not the … Continue reading