Tag Archives: Content

You Can Waste A Ton of Time In Sixty Seconds…

Posted on June 22, 2011 by Dennis Ryan

On Monday, MSNBC’s Technolog posted the graphic below which outlines exactly what happens out there on that World Wide Web every blessed minute of the day…on average of course.  Even a casual perusal can be kind of mind blowing: Google … Continue reading →

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Rethinking Video from Broadcast Networks to Social Networks

Posted on December 9, 2010 by Dennis Ryan

As an industry, we have blathered about “Content” for so long that today, when it makes broad, immediately-obvious sense for mainstream advertisers to leverage it, many clients discount it’s mass relevance.  Shame on us.  With the massive changes brought by … Continue reading →

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The Challenge of Content: Captivate Network, Exhibit A

Posted on March 25, 2010 by Dennis Ryan

This morning, March 25th and day nine of the 2010 NCAA Tournament, I noticed this on the Captivate screen in the office elevators.  Let’s see: Villanova went down to St. Mary’s and Northern Iowa shocked Kansas five days ago.  In … Continue reading →

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You Are So One-Track: Kids Squeeze 10.75 Hours of Media into 7.5 Hours Every Day

Posted on January 29, 2010 by Dennis Ryan

In a feast of content consumption with Houdini-like overtones, today’s multitasking youth find a way to overclock their daily intake of various media at a rate of 143%.  These numbers come from a study of media’s effects on America’s youth … Continue reading →

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Wow! Facebook Had the Best-est Christmas EVER!

Posted on January 5, 2010 by Dennis Ryan

According to an article in the New York Post, Facebook got it’s first ever #1 Web Site ranking on both December 24th and 25th.  With 7.81% of all US web traffic Christmas Day, Facebook even trumped the almighty Google–a rather … Continue reading →

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On Commercials, Virals and the Legacy of Conditioned Expectations

Posted on July 29, 2009 by Dennis Ryan

Marketing leaders spend a great deal of time worrying about the changing media landscape these days, and an article on MediaPost by Gavin O’Malley this morning will only further their agita.  According to a Princeton Survey Research study, 90% of … Continue reading →

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A Huge Television (and Online and Mobile) Audience Is There For Your Ad, But You Still Gotta Earn It

Posted on May 21, 2009 by Dennis Ryan

We’re still watching.  Actually, we’re watching more than ever.  The three-screen audience for video content has never been larger or more active, that is, if you define ‘active’ as sitting still and watching other people do things. For advertisers, that’s … Continue reading →

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Free Will vs. Determinism: An Unexpected Lesson Regarding Digital and Traditional Creatives

Posted on March 13, 2009 by Dennis Ryan

Today felt markedly different at the agency.  We have something of a hot streak going lately, selling big ideas and innovative programs, particularly to clients that once resisted them.  For the first time in quite a while, the department is … Continue reading →

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CONTEXT: Advertising’s Next Creative Frontier

Posted on February 11, 2009 by Dennis Ryan

TV commercials, print ads, posters, radio spots, banners, rich media, long form: most creatives can generate competent content once they develop a feel for the format.  The challenge of content boils down to narrative or stylistic innovation and surprise. But content won’t … Continue reading →

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