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Tag Archives: Context
Context: The Next Frontier For Advertising
Forget ROI, forget GRP’s. forget unique selling benefits (please!): in the very near future, as advertising and marketing continues its accelerated evolvution in our fragmented, parity world, the discriminating value most critical to brands and brand messages will be context. … Continue reading
Posted in Advertising
Tagged A Hill of Fun, Brandfill, Context, Media, Overwhelming the Niche, Web 3.0
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CONTEXT: Advertising’s Next Creative Frontier
TV commercials, print ads, posters, radio spots, banners, rich media, long form: most creatives can generate competent content once they develop a feel for the format. The challenge of content boils down to narrative or stylistic innovation and surprise. But content won’t … Continue reading