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Tag Archives: Convergence
Something Else Ad People Can Learn from PR
I’ve grown increasingly obsessed with the convergence of advertising and public relations, driven mostly by the realization that social media amounts to a powerful new crowd-sourced form of PR for brands to harness and utilize. As Public Relations grows ever … Continue reading
The New Marketing Landscape of O.P.E.N. Media
In a culture where opinion has a mass channel and information spreads at unprecedented speeds, we need to rethink our notion of media mixes. Today, a more holistic view could be O.P.E.N. media: Owned, Paid, Earned and unfortunately, Negative. From … Continue reading
Debating the Rules for Brands in Social Media
In the latest issue of Advertising Age, the memorably-monikered Taddy Hall lays out Ten Essential Rules for Brands in Social Media. Given the conflicting viewpoints regarding leveraging these platforms, these types of lists now clog every marketing outlet. As someone … Continue reading
Exhibit #1030: The Convergence of Advertising and PR
“Flyvertising.” Never heard of it? That makes sense, because as an ad medium, it is a ridiculous conceit. According to this story on the website Adfreak, a German advertising agency promoted their publishing company at the Frankfurt Bookfair by letting … Continue reading
Posted in Advertising
Tagged Adfreak, Convergence, Eichborn, Flyvertising, Frankfurt Banner, PR, Stunt
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PR Now Sidestepping Traditional Media Relationships To Pitch Consumers Directly
Advertising Age published an interesting item the other day on the rising trend among PR firms to take a pass on pitching traditional media outlets and go directly to consumers with their messages. A cynic might contend that publishing and … Continue reading
In a Web 2.0 Empowered Society, Interaction Demands Feedback
This morning, an article in Advertising Age landed in my e-mail no less than four times before 9am. Mike Wolfsohn, the Executive Creative Director of Ignited wrote a strong blog post on his agency’s site outlining his frustration with the Zappo’s … Continue reading
Posted in Advertising
Tagged Aaron Magness, Accountability, Blog, Convergence, Crowdsourcing, Element 79, Ignited, Interaction, Mike Wolfsohn, Web 2.0, Word of Mouth, Zappos
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Getting Hit By A Skunk
I let our dog out into the backyard last night and twenty minutes later, the unmistakable smell of skunk barged in through the windows and doors and seemingly the walls themselves. If you’ve never smelled a skunk, it can only … Continue reading
Posted in Advertising
Tagged Atlanta Falcons, Brand Are Opinions, Convergence, Dominos, Illinois, Jack, Michael Vick, Public Relations, Rod Blagojevich, Skunks, YouTube
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Who Are You? Who Who? Who Who?
In a marketplace awash with product offerings, product extensions, and product parity, brands today must know exactly what they are and how they add value for consumers. Until brands recognize precisely where their most valued strengths lie, they can’t … Continue reading
Regarding Convergence, Award Shows and Advertising Advertising Agencies
Advertising awards work an awful lot like brand reputation ads for agencies. In the best case, they draw attention to creative accomplishments, reinforcing and creating regard for an agency’s product. At worst, they fail to engage any sort of relevant … Continue reading
Posted in Advertising
Tagged Addys, Awards Shows, Cobblers, Convergence, Element 79, New Business, New York Festivals, One Show, Tiger Woods, Word of Mouth
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Brands Are Opinions
I’ve read and heard hundreds of definitions of brands over the years and while many of them are compelling in one way or another, most of them get bogged down in intellectualism. To me, the definition is simple: brands are … Continue reading
Posted in Advertising
Tagged Blog, Brand Advocacy, Brand Management, Brands, Brands Are Opinions, Convergence, Public Relations, Social Networks, Virals, Web 2.0
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