Tag Archives: Convergence

Don't Confuse "User Generated Content" With "Original Content"

Posted on April 15, 2009 by Dennis Ryan

            Not Exactly the ‘Wisdom’ of Crowds If you go to Flickr and type in the phrase “Holding Up the Tower of Pisa”, you will get 324 results, all featuring tourists documenting themselves as they interpret this classic comedy meme of … Continue reading →

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Once Again, Television Is Not Dead, It's Just Diversified

Posted on April 8, 2009 by Dennis Ryan

Yesterday was Day Two of the Advertising Age Digital Conference in New York City and the person whose presentation generated tweets that really caught my attention was Jen Walsh, Global Director of Digital Media for GE. Among the dozens of topics … Continue reading →

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Where's The Conflict In Your Brand Story?

Posted on March 30, 2009 by Dennis Ryan

A few weeks back I mentioned I was re-reading Robert McKee’s tome “Story” in hopes of finding some fresh insights to tap into as we wrap our minds around the notion of Brand Stories.  Happily, two smart guys–Doug and George–posted … Continue reading →

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Your Blog Post Will Resume In Three More Words…

Posted on March 11, 2009 by Dennis Ryan

Early in my career, I had to break down and buy a decent pair of dress pants for meetings.  I walked out of a prominent men’s store the proud owner of a pair of pleated wool trousers.  But not just pleated, or … Continue reading →

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In A Just World, Creatives Seeking Ad Jobs Would Find Them…In Media

Posted on February 9, 2009 by Dennis Ryan

       An All-Too-Common Writing Assignment Confidence means jobs.  Unfortunately, consumer confidence, client confidence, market confidence: all languish at crushing depths compared to a mere year ago… Lack of work means more than losing some fat in the agency system: today’s … Continue reading →

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From Passive to Active: An Industry Imperative Straight Out Of The Poisonwood Bible

Posted on January 25, 2009 by Dennis Ryan

Passive voice robs writing of vitality, sapping ideas of their strength and grasp on reader attention.  Writers should strive to excise Passive Voice, replacing it with more muscular, more engaging, more descriptive Active Voice. I’ve banged that grammatical drum for … Continue reading →

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That Glinda the Good Witch–She Knew Her Stuff

Posted on January 23, 2009 by Dennis Ryan

   One Good Witch… Kids today…  This week, I was privileged to drop in on Marquette’s campus in Milwaukee and speak to Jean Grow’s advertising class.  Jean is an ex-agency type who now holds a PhD.  Last Summer, she invited … Continue reading →

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In A Time Of Convergence, No One Wants To Be The Omega Man

Posted on November 25, 2008 by Dennis Ryan

At first blush, today’s post by Kendall Allen continues the faddish piling on of advertising agencies as out of touch and increasingly irrelevant.  But her piece contains more than a fair share of truth.  And ultimately, Kendall makes hopeful, positive statements … Continue reading →

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