Tag Archives: Copywriting

Seth Godin on Writing

I subscribe to Seth Godin’s RSS feed and as bloggers go, he’s way better than most.  Sure, he occasionally overdoes it, pounding a theme into total submission, but on average, he writes something pretty insightful at least three times a … Continue reading

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Better Copywriting Through Breakfast Meats: A Lesson Via Jim Gaffigan

Stand up comedians have long provided some of the best lessons on how to improve the descriptive and engaging power of your copywriting.  And I’m not referring to the crowd-rousing F-bomb stadium acts of the Dane Cook school: as someone … Continue reading

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Three Ideas To Fix Radio Advertising As You Drive This Memorial Day

A lot of us will spend a good deal of this Memorial Day Weekend behind the wheel, which is an ideal position to consider the sorry state of radio advertising.  Given that people in cars make a truly captive audience … Continue reading

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