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Tag Archives: Creatives
A Call To Creatives From Every Discipline: Converge Now!
The ongoing debate over who should lead the next iteration of marketing creativity has grown exhaustingly tiresome. Anyone who still spends their energy debating the relative merits of digital or traditional creativity is wasting precious time. Today, the only true … Continue reading
Posted in Advertising
Tagged B2B, Creatives, Digital, Matt Kaplan, MediaPost, Traditional, VisibleGains
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Committees, Cooperation, and Compromise
“Search all the parks in all your cities; You’ll find no statues of committees.” David Ogilvy, Confessions of an Advertising Man In any creative business, the deeply personal nature of aesthetics makes judging ideas highly subjective. Worse, typical corporate structures … Continue reading
On Descriptive Writing…
On a similar if decidedly higher-brow note, I’ve been reading Cutting for Stone on the recommendation of my wife Maureen. Reading the bookflap description of the author provides a harsh reminder of the standards set by true practitioners of the writing … Continue reading
A Creative’s Place Is Out of Home. And On Line. And Programming. And Publishing…
For the cover story of the current issue of Adweek, Janet Stillson interviewed a number of CMO’s regarding what they want most from their agency and media partners. Anyone familiar with this type of article can guess the CMO’s broad … Continue reading
Posted in Advertising
Tagged Adweek, CMO, Creatives, Gaming, Innovation, Media Agencies, MindShare, Social Networks, Traditional Agency, Unilever, Walgreen's, Web Development
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