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Tag Archives: Creativity
Creativity In Everyday Situations, Redux
At the end of last month, I posted a photo of the Uptown Theater in Minneapolis where someone took the time to add a little zip to the otherwise purely functional movie announcement for Jane Eyre on their marquis. Apparently, … Continue reading
Creativity In Everyday Situations
There’s always room for an idea to bring a twinkle to the mundane… Well done, movie marquis letter arranger, well done… OLSON, OLSON, OLSON, OLSON, OLSNO, OLSON, OLSON… By Dennis Ryan, CCO, OLSON .OLSON, OLSON, OLSON, OLSON, OLSNO, OLSON, OLSON.. … Continue reading
Determining The Value of Creative Ideation and Execution
I am not a wine guy. I like it, I will rarely turn down a glass after 5 pm, but still, it’s not my thing; I don’t have nearly a sensitive enough palate to tell the difference between ‘oaky’ and … Continue reading
Posted in Advertising
Tagged Chief Creative Officer, Chief Marketing Officer, comScore ARS, Creativity, Ideas
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So Who’s GaGa Now?
I’m not a Lady GaGa fan. In general, I don’t follow royalty and the few times I have heard her music have been quite by accident. And yet, there she was when I flipped on my laptop this morning, in … Continue reading
Posted in Advertising
Tagged Creativity, Lady Gaga, Mummers Parade, Packaging, VMA's
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Creativity: It’s Not Just for Breakfast Anymore
The only quote about advertising I’ve ever committed to memory that wasn’t uttered by Bill Bernbach is this wonderful thought from the late Jay Chiat: “Creative is not a department.” Creativity should never be the sole provence of one group. … Continue reading
Posted in Advertising
Tagged Apple, Bill Bernbach, Bowerbird, Creativity, Daniel Pink, Harvard University, iPad, Jay Chiat, Shelley Carson
1 Comment
Without Creativity, Even Writers Can Be Replaced
A fascinating article in the May 9th issue of Bloomberg Businessweek asks the question: “Are Sportswriters Really Necessary?” This provocation leads a story about a new type of software that converts sports statistics into actual prose articles. An outfit called Narrative … Continue reading
As General Web Sophistication Grows, The Effectiveness of Simplistic Tactics Withers
As Louis CK says rather brilliantly, “Everything is amazing and no one’s happy.” The ready availability of technology inevitably inures people to its intrinsic wonder and possibilities through nothing more than repeated use. As we navigate through the wild, shapeless … Continue reading
Posted in Advertising
Tagged Click Through, ComScore, Creativity, Habitrails™, Louis CK, Offline, Online, Starcom, Surprise
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On Commercials, Virals and the Legacy of Conditioned Expectations
Marketing leaders spend a great deal of time worrying about the changing media landscape these days, and an article on MediaPost by Gavin O’Malley this morning will only further their agita. According to a Princeton Survey Research study, 90% of … Continue reading
Exercises in Obviousness: Harris Interactive Determines Bad Online Advertising Frustrates People
The “O” Stands for “Obvious” Last week, the online market research people at Harris Interactive released their latest findings in a pdf titled “LinkedIn Research Network/Harris Poll.” In findings that will come as a surprise to no one … Continue reading
Posted in Advertising
Tagged Creativity, Expanding Banners, Harris Interactive, LinkedIn, Online Advertising, Page Takeovers, Yahoo
1 Comment
A Nice Reminder For A Friday: Creativity Sells
By now, you may have seen this incredibly charming video. Posted on YouTube back in April by ad agency George Patterson Y&R in Melbourne, it’s been making the rounds a lot of late. Do yourself a favor: carve out four and a … Continue reading