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Tag Archives: Creativity
B-G-B (Bonus Guest Blog): The Lost 'Process' of Creativity
Guest Blogger: Lance Hill As a Director of Account Planning, Lance Hill works on briefs and stuff, with a decided focus on the ‘and stuff.’ Lance’s relentlessly inquisitive mind may be a by-product of his fascination with philosophy; he’s long … Continue reading
Posted in Advertising
Tagged Brian Brooker, Briefs, Creativity, Dan Weiden, Lance Hill, Leonardo Di Vinci, Planning, World's Biggest Peanut, Wright Brothers
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Committees, Cooperation, and Compromise
“Search all the parks in all your cities; You’ll find no statues of committees.” David Ogilvy, Confessions of an Advertising Man In any creative business, the deeply personal nature of aesthetics makes judging ideas highly subjective. Worse, typical corporate structures … Continue reading
R.I.P. Pontiac Motor Division: 1926-2010
I’ve owned exactly two Pontiacs in my life: both GTO’s, both convertibles. Sitting still, they exuded a raw, rumbling, asphalt-shaking power. Which was a really good thing… –because they never ran worth a tinker’s damn. Truth be told, I’ve never … Continue reading
Posted in Advertising
Tagged Art, Creativity, GM, Joseph Sears School, Manufacturing, Pontiac GTO, Zoe
9 Comments
Bob Greenberg's "Apps Not Ads" Philosophy Applies Far Beyond Technology Platforms…
A week ago, Adweek named R/GA their Digital Agency of the year for 2008. In the past ten years, few saw the sea changes coming to our industry like Bob Greenberg. So he harangued clients, award show juries, the media–basically … Continue reading
Posted in Advertising
Tagged Creativity, Empathy, Marketing, R/GA, Rob Greenberg, Social Media, Social Networks, Web 2.0
5 Comments
The Birthplace of Bad Work
My agency joined a number of our fellow agencies in a pro bono effort to help a big civic undertaking. The clients were very well intentioned: they have a worthy endeavor, a LOT of material and a LOT of ideas. … Continue reading
Goodby Sets an Example for Redefining Agencies By Redefining As, Well, Something
A feature on ShootOnline describing how GSP won both Agency of the Year and Top Interactive Shop accolades for 2008 quotes an internal memo: “This was the year we decided we should no longer be an advertising agency. In fact, … Continue reading
Posted in Advertising
Tagged Advertising, Creativity, Digital, Interactive, New Media, Online
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Hiring New Digital Talent vs. Retraining Traditional Counterparts or Why I Won't Be Working for AKQA Anytime Soon…
Arthur Golden, Massachusetts/Geisha, Japan Suzanne Vranica of the Wall Street Journal moderated a panel at ad:tech New York at the beginning of the month featuring Sean Finnegan, President of Starcom MediaVest, Richard Guest, Managing Director of Tribal DDB New … Continue reading
Posted in Advertising
Tagged Advertising, AKQA, Creativity, Digital, MediaVest, Richard Guest, Sean Finnegan, Suzanne Vranica, Tom Bedecarre, Tribal DDB
1 Comment
ADVERTISING IS A CONFIDENCE GAME (but not a con game)
GM reports $2.5 billion loss this quarter. The Dow skids down 400 points for the second day in the row. Hoo boy. As the fiscal sky falls on the market, every agency faces disturbing cutbacks in client investments. And so … Continue reading
A New Website You MUST Visit…
–or not. Surf here to learn more about my career in advertising than anyone really needs to know. More than anything else, this site is a testament to how simple those clever people at Mac have made it to fully … Continue reading
Another Reason The Traditional Agency Model is Under Seige
Sure, convergence casts a long shadow over traditional agencies. The proliferation of new media and its attendant audience dispersal create serious headaches for everyone searching for smart, responsible channel planning. And every traditional agency must grapple with the need to not … Continue reading