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Tag Archives: Cricket Wireless
New Pew Research Shows Dropping Perceptions for Landline Phones and TV’s…And Shortcomings of Research Headlines
Two weeks ago, the Pew Research Center’s Social and Demographic Trends released a study that found only 42% of Americans consider television sets a necessity: a figure down 10% from last year. In a post regarding this research, great hay … Continue reading
Posted in Advertising
Tagged Cricket Wireless, Internet Video, Nielsen, Pew Research, tv
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A Studio Day…
So we’re spending the next two days shooting at Chicago’s Essanay Studios for Cricket, our wireless client. Back in the day–and by ‘back in the day’ I mean from 1907 to 1913–Essanay was a silent film studio that produced shorts … Continue reading
Posted in Advertising
Tagged Charlie Chaplin, Cricket Wireless, Essanay Studio, Production
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The 9th Annual AICE Awards and A Big Thank You To All Our Editorial Partners
Last night, the AICE–the Association of Independent Creative Editors–held their 9th Annual Awards Show at the Field Museum. Optimus Editor Craig Lewandowski took home the “Best of Chicago” award for a spot he cut for our client Cricket Wireless. … Continue reading
Posted in Advertising
Tagged AICE, Commercial Production, Craig Lewandowski, Cricket Wireless, Editing, Element 79, Field Museum, Optimus
1 Comment
The Platform May Be Interesting, But The Idea Still Determines If You Care
So we just had the wonderful opportunity to announce that our client Cricket is now nationwide. After starting as a regional cellular company ten years ago, they are now in all fifty states. Better still, they relentlessly focus on value, … Continue reading
Hey Mobile, Are We There Yet?
Anyone who’s paid even the most cursory attention these past few years has heard the rising chorus touting the mobile platform. And with good reason: cell phones enjoy both incredible ubiquity and total devotion. As of July, the US market … Continue reading
Posted in Advertising
Tagged 3G, Cricket Wireless, Gomez Inc., iPhone, iPod, Mobile Web, ROI, Smartphones
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Where's The Conflict In Your Brand Story?
A few weeks back I mentioned I was re-reading Robert McKee’s tome “Story” in hopes of finding some fresh insights to tap into as we wrap our minds around the notion of Brand Stories. Happily, two smart guys–Doug and George–posted … Continue reading
Posted in Advertising
Tagged Amway, Brand Stories, Character, Convergence, Cricket Wireless, Harris Bank, Linda Seger, Motivation, Robert McKee, Social Storytelling
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