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Tag Archives: Cross Exposure
The Final Nail in the Coffin of Digital Separatism
Maybe it’s the economy or the beleaguered nature of marketing in general, but the aggressive proclamations about a purely online future have died down over the past six months. Perhaps there’s finally recognition that television is not dying as an … Continue reading
Posted in Advertising
Tagged Cross Exposure, Cross-Platform Media Synergies, Nielsen, Online, Video
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