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Tag Archives: Crowdsourcing
A Working Definition of Social Media (noun, pl): 1. Crowdsourced Opinion. 2. Crowdsourced PR
There’s a wonderful old adage that says “Where there’s confusion, there’s money to be made.” The rapidly evolving world of social media presents a bewildering environment for marketers; “should we be in social media?” ”What kind of conversations should I … Continue reading
Posted in Advertising
Tagged Crowdsourcing, Opinion, Public Relations, Scalability, Social Media
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Is Ballmer Crowdsourcing His POV On A Twitter Acquisition?
Mary Jo Foley, who regularly blogs on ZDNet regarding all things Microsoft, wrote a post yesterday describing how CEO Steve Ballmer neither confirms nor denies any purchase interest in Twitter. Responding to a question on Tuesday about whether he might … Continue reading
Posted in Advertising
Tagged Crowdsourcing, Mary Jo Foley, Microsoft, Steve Ballmer, Twitter, ZDNet
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On Crowdsourcing and the New Professional Promiscuity
Last week’s news that Wrigley canned their three digital AOR’s in favor of independent shops who will operate in a state of perpetual “jump ball” for future campaigns (Wrigley’s uninspiring website is here) is just the latest example of the … Continue reading
Posted in Advertising
Tagged AOR's, BBDO, Bill Bernabach, Creative Direction, Crowdsourcing, crowdSpring, DDB, Kellogg, Wharton, Wrigley
1 Comment
In a Web 2.0 Empowered Society, Interaction Demands Feedback
This morning, an article in Advertising Age landed in my e-mail no less than four times before 9am. Mike Wolfsohn, the Executive Creative Director of Ignited wrote a strong blog post on his agency’s site outlining his frustration with the Zappo’s … Continue reading
Posted in Advertising
Tagged Aaron Magness, Accountability, Blog, Convergence, Crowdsourcing, Element 79, Ignited, Interaction, Mike Wolfsohn, Web 2.0, Word of Mouth, Zappos
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Al Gore: Advertising Visionary or Greenhouse Gasbag?
Ex-Vice President Al Gore delivered the keynote address at Digitas’ Digital Content Newfront this past Wednesday in a speech Adweek characterized as ‘putting agency creatives on notice.’ Speaking as one of the co-founders of Current Media, Mr. Gore used the … Continue reading
Collective-Clowning
About a week ago, Bob Merlotti–unrepentant funnyman and founder of the innovative advertising organization Skeleton Crew–posted yet another one of his casually hysterical status updates on Facebook. It read simply “Bob Merlotti wears the scarf of indignity.” Now I don’t … Continue reading
Posted in Advertising
Tagged Bob Merlotti, Clay Shirky, Crowdsourcing, Facebook, Family Ties, Here Comes Everybody, Posting, Skeleton Crew
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Access: The Untapped Advantage Agencies Should Leverage More Actively
“Big agencies are dead, blah, blah, blah…” Yeah, I get it. The dunning weight of overhead slows a big agency’s ability to innovate even as our world splits and multiplies into all sorts of constructs with the ferocious intensity of paramecium … Continue reading
Posted in Advertising
Tagged Access, Big Agencies, Crowdsourcing, Facebook, Freelance, Marketing Consultants, Paramecium
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