Tag Archives: David Letterman

J.D. Salinger Died Today.

Jerome David Salinger, who introduced the voice of ironic detachment through Holden Caulfield back in 1951, long before David Letterman brought it into our homes on a late-nightly basis, died today in the same seclusion he’d lived in for the … Continue reading

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The Never Ending Quest for Quotability and Immortality

Whether or not you agree that a level of narcissism underlies most social media, the fact remains that pretty much anyone who goes through the effort to shape a thought into 140 characters and Tweet it does that with an … Continue reading

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On The Power of Positivity

I’ve got this friend Dave Butler.  Larger than life, his raw, unfettered enthusiasm makes Dave the guy you always want on your invite list.  He’s that rare type of cool guy who doesn’t hold back his excitement about anything; a … Continue reading

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Better Copywriting Through Breakfast Meats: A Lesson Via Jim Gaffigan

Stand up comedians have long provided some of the best lessons on how to improve the descriptive and engaging power of your copywriting.  And I’m not referring to the crowd-rousing F-bomb stadium acts of the Dane Cook school: as someone … Continue reading

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Three Ideas To Fix Radio Advertising As You Drive This Memorial Day

A lot of us will spend a good deal of this Memorial Day Weekend behind the wheel, which is an ideal position to consider the sorry state of radio advertising.  Given that people in cars make a truly captive audience … Continue reading

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