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Tag Archives: DDB
In A World of Empowered Word of Mouth, Customer Service Is Crucial
It just makes sense. As DDB CEO Chuck Brymer put it in his book “SWARM”: “These days, if you have a bad experience at a Burger King, 147 FaceBook friends know about it in five minutes.” Our ubiquitous social networks … Continue reading
Posted in Advertising
Tagged 360º Marketing, American Express, Chuck Brymer, DDB, Facebook, Global Customer Service Barometer, Swarm, Word of Mouth
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Yes, Brands Are Opinions, Even the Element 79 Brand
In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked. When those negative opinions are unfounded or severely exaggerated, the damage can be massive (ask any ex-Bear Stearns employee about that one). Because in today’s socially-networked, immediate-impact world, opinion … Continue reading
Posted in Advertising
Tagged Bear Stearns, Blogging, Brands Are Opinions, DDB, Element 79, Facebook, Google, Online, Social Networks, The lovely Monica Klasa, Twitter
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On Crowdsourcing and the New Professional Promiscuity
Last week’s news that Wrigley canned their three digital AOR’s in favor of independent shops who will operate in a state of perpetual “jump ball” for future campaigns (Wrigley’s uninspiring website is here) is just the latest example of the … Continue reading
Posted in Advertising
Tagged AOR's, BBDO, Bill Bernabach, Creative Direction, Crowdsourcing, crowdSpring, DDB, Kellogg, Wharton, Wrigley
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