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Tag Archives: Democratization of Production
This National News Clip Brought To You By an iPhone 4
By now, millions of people have seen this footage, taken out the window of a passenger flight from Orlando to Richmond, Virginia, documenting the blast off of the space shuttle Discovery’s final trip into space on February 24th. What’s … Continue reading
Empowering Digital Spitballs: One Real Benefit of Universal Production Access
The greatest thing Apple has produced for consumers is not the iMac or the iPod and certainly not the iPhone: it’s iMovie and other software that provide easy, widespread access to video production tools. Thanks to Apple, anyone with a … Continue reading
Posted in Advertising
Tagged 2012, Democratization of Production, iMac, iMovie, iPhone, iPod, Roland Emmerich, YouTube
1 Comment
PR Now Sidestepping Traditional Media Relationships To Pitch Consumers Directly
Advertising Age published an interesting item the other day on the rising trend among PR firms to take a pass on pitching traditional media outlets and go directly to consumers with their messages. A cynic might contend that publishing and … Continue reading