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Tag Archives: Digital
Powering Down…
People blog for all sorts of reasons; the discipline of daily writing, the joy of self expression, the fleeting sensation of relevance when a couple hundred people read a post. Over the past two years, I’ve blogged every weekday for … Continue reading
Posted in Advertising
Tagged Blogging, Digital, Mobile, Olson, Television, Twitter, Virals
5 Comments
Why The Entertainment Factor of Digital Marketing Matters More Than Ever
We all know the jibes that go back and forth among different camps in the marketing world… “Brand advertising is dead–experience drives brands today.” “TV is not dead, it’s still the single fastest mass awareness medium no matter what the … Continue reading
Posted in Advertising
Tagged Digital, Digital Lifestyle Survey, Magnify.net, Olson, Online, Television
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You’re Doing It Wrong: Botching the Beautiful Potential of Digital Marketing
The promise of online marketing–all that immediate access to the pertinent information you want, served up within a context of relevant content, targeting to dayparts and geographies–even climate conditions or news events–all that promise still exists. Unfortunately, it exists in the … Continue reading
Posted in Advertising
Tagged ad:tech, Banner Ads, Digital, Engagement, Relevance, Traditional, Zussi Research
2 Comments
A Call To Creatives From Every Discipline: Converge Now!
The ongoing debate over who should lead the next iteration of marketing creativity has grown exhaustingly tiresome. Anyone who still spends their energy debating the relative merits of digital or traditional creativity is wasting precious time. Today, the only true … Continue reading
Posted in Advertising
Tagged B2B, Creatives, Digital, Matt Kaplan, MediaPost, Traditional, VisibleGains
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B-G-B (Bonus Guest Blog): Advertising Is Magic
Guest Blogger: Tom Napper Tom Napper is our Director of Digital at Element 79, but that hardly describes his real mission; what Tom does better than anyone in his field is drive convergence in constant practical ways. For years, agencies … Continue reading
Posted in Advertising
Tagged Accenture, Chemistri, Digital, Director of Digital, Gatorade, Harley-Davidson, Houdini, KISS, Leo Burnett, Magic, Tom Napper, Twitter, WhittmanHart
1 Comment
B-G-B (Bonus Guest Blog): Fastest. Smartest. Wins.
Guest Blogger: Tim Mauery Until a few weeks ago, Tim Mauery was a Senior Partner and Director of Planning at JWT Chicago, but his career in advertising has taken him through a number of shops and more remarkably, a broad … Continue reading
Posted in Advertising
Tagged Ammirati & Puris, Backer and Spielvogel, Digital, JWT, Speed to Smarts, Tim Mauery, Wendy's
1 Comment
Free Will vs. Determinism: An Unexpected Lesson Regarding Digital and Traditional Creatives
Today felt markedly different at the agency. We have something of a hot streak going lately, selling big ideas and innovative programs, particularly to clients that once resisted them. For the first time in quite a while, the department is … Continue reading
Posted in Advertising
Tagged Content, Digital, Events, Gaming, Radio, Rich Media, Social Media, Television, Tractiv, Traditional, Wild Postings
4 Comments
No, Television Isn't Dead. In fact, It Hardly Has a Headcold.
One might reasonably trace our industry’s current low regard for TV back to Top Gun. Tony Scott’s chocolate filtered, MTV visuals ushered in a new standard for visual storytelling on film…and in turn, sent our industry down a road of … Continue reading
Posted in Advertising
Tagged Advertising Research Foundation, Digital, Research, Television, Top Gun, Web 2.0
2 Comments
Another Thing I Learned Yesterday From Omnicom
As part of Omnicom’s admirable ongoing commitment to education, I attended a short but wonderfully informative session, mostly focused on digital and emerging media. They instructed us to approach digital as a language, not a technology or media platform. This … Continue reading
If You Point Your Finger In The Blogosphere, Does Anyone Notice?
Web-based news media attract many users through the ability to choose the topics that interest you, and the political perspective of those feeds. All of which means you get your online news just the way you like it, without any … Continue reading