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Tag Archives: Digital
If You Point Your Finger In The Blogosphere, Does Anyone Notice?
Web-based news media attract many users through the ability to choose the topics that interest you, and the political perspective of those feeds. All of which means you get your online news just the way you like it, without any … Continue reading
Who Wants To Run Social Media? I Do, I Do!
In today’s OnLine Spin, Joe Marchese of socialvibe posts some provocative thoughts about the battle looming between marketing disciplines over who deserves appointment as a brand’s Social Media A.O.R. The importance of this struggle intensifies exponentially when you consider how … Continue reading
Goodby Sets an Example for Redefining Agencies By Redefining As, Well, Something
A feature on ShootOnline describing how GSP won both Agency of the Year and Top Interactive Shop accolades for 2008 quotes an internal memo: “This was the year we decided we should no longer be an advertising agency. In fact, … Continue reading
Posted in Advertising
Tagged Advertising, Creativity, Digital, Interactive, New Media, Online
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Hiring New Digital Talent vs. Retraining Traditional Counterparts or Why I Won't Be Working for AKQA Anytime Soon…
Arthur Golden, Massachusetts/Geisha, Japan Suzanne Vranica of the Wall Street Journal moderated a panel at ad:tech New York at the beginning of the month featuring Sean Finnegan, President of Starcom MediaVest, Richard Guest, Managing Director of Tribal DDB New … Continue reading
Posted in Advertising
Tagged Advertising, AKQA, Creativity, Digital, MediaVest, Richard Guest, Sean Finnegan, Suzanne Vranica, Tom Bedecarre, Tribal DDB
1 Comment
In A Time Of Convergence, No One Wants To Be The Omega Man
At first blush, today’s post by Kendall Allen continues the faddish piling on of advertising agencies as out of touch and increasingly irrelevant. But her piece contains more than a fair share of truth. And ultimately, Kendall makes hopeful, positive statements … Continue reading
It’s Not Either Digital or Traditional, It’s Not Either Push or Pull: The Model Must Be Perpetual Motion.
In the ongoing tussle that characterizes far too many competing agency interactions, separatists on both sides make blanket statements asserting the superiority of traditional reach or digital engagement or whatever approach favors their current business model. And everyone loses, … Continue reading
Posted in Advertising
Tagged Advertising, Digital, Marketing, Online, Perpetual Motion, Pull, Push
2 Comments
What ASI, LINK and other Quantitative Tests Have In Common With Inflatable Love Dolls… …
–they are all lousy reflections of real life experiences. Look, I understand the need for testing. I’ll even admit that some of my work has improved through qualitative. But in nearly twenty-five years, I’ve never seen any piece of work … Continue reading
Posted in Advertising
Tagged Advertising, Digital, Interactive, Marketing, Online, Qualitative Testing, Quantitative Testing
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Have You Hugged Your Media Partner Today?
God I miss media people. And not just because you could always rely on them to pass along some sweet swag like Fox News coffee mugs or Cat Fancy umbrellas… No, I miss media people because just when we needed … Continue reading