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Tag Archives: Domino’s Pizza
The New Marketing Landscape of O.P.E.N. Media
In a culture where opinion has a mass channel and information spreads at unprecedented speeds, we need to rethink our notion of media mixes. Today, a more holistic view could be O.P.E.N. media: Owned, Paid, Earned and unfortunately, Negative. From … Continue reading
Brands Do Not Exist On Shelves…
–nor in parking lots or street addresses or user experiences. Brands have no tangible existence because they live solely in the hearts and minds of people, and nowhere else. Brands reside in the realm of opinion. At least, IMHO. Oh … Continue reading
Posted in Advertising
Tagged Consumer Opinion, Domino's Pizza, Public Relations, Social Networks, Word of Mouth
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