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Tag Archives: DVR
Without Commercials, The Super Bowl Isn’t
A group of us flew down here to New Zealand for a large commercial shoot. The weather’s nice, the country’s beautiful and the production team is very buttoned up. Which is why we had the afternoon of Super Bowl Monday … Continue reading
Posted in Advertising
Tagged Auckland, Budweiser, Coke, DVR, ESPN, Four Nations Pub, Online, Snickers, Super Bowl XLIV, Traditional Media, tv, USA Today
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Moving From IntegratED to IntegratING Marketing
It may seem like so much facile wordplay, but the fundamental need for advertisers to move from the dated notion of ‘integrated marketing’ to the more contemporary concept of ‘integrating marketing’ makes sense for a number of reasons. First, it’s … Continue reading
Posted in Advertising
Tagged Brands Are Opinions, Drive By Media, DVR, Hulu, Integrated Marketing, Integrating Marketing, Twitter, Word of Mouth, YouTube
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