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Tag Archives: E-mail
Today I Saw An Incredible Ad for a Golf Ball
No, I didn’t see it on TV. Or in a magazine. Or online, exactly. This amazingly compelling ad came in an email from my father-in-law Jim, who passes along all sorts of random things to friends and relatives on his … Continue reading
Posted in Advertising
Tagged E-mail, High Speed Photography, Pro V-1, Titleist NX Tour
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Young at Heart is Nice, But Marketers Must Stay Young at Mind
Ever hear of Beloit College? It’s a small liberal arts college with roughly 1400 undergrads just North of the Illinois/Wisconsin border above Rockford. Among other notable facts, it’s the oldest continuously operated college in Wisconsin, counts among its alumni the jewelry … Continue reading
Posted in Advertising
Tagged Beloit College, Clint Eastwood, Corded phones, E-mail, James Arness, Mindset List, Pop Culture, Robert Lee Morris
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I Know The Latest On US Durable-Goods Orders, Consumer Spending, and First Time Jobless Claims Yet Still Know Nothing
Funny thing about this massive internet data engine we all plug into: I have access to more information than ever and still don’t really know anything. At least regarding the US economy; I do know way too much about pop … Continue reading
Posted in Advertising
Tagged Amazon, Captivate Network, Data, E-mail, eBay, Internet, Land's End, Marketwatch, U.S. Economy
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Note To e-Marketers: You Can Automate Surprise Too
Every weekday morning when I first switch on my computer, I’m reminded of every purchase I’ve ever made online. Because every morning, among various other things, my email inbox contains something from West Elm (Christmas, 2007–a serving platter), something from … Continue reading
Posted in Advertising
Tagged Amazon, Automated Sales Pitches, Brooks Brothers, Christmas, E-mail, Inbox, Joseph A. Bank, Overton's, West Elm, Wine Legend
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Think Again: Digital Natives Adopted Early, But No Longer Dominate Internet Use
Today’s 19-32 year olds may be the Net Generation, but surveys by the Pew Internet and American Life Project show a surge in net use by Boomers in their fifties and sixties, and even those in their seventies, to the … Continue reading
Posted in Uncategorized
Tagged E-mail, Internet, Net Generation, Seniors, Social Networks
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Don't Underestimate Old Dogs…
A Consumer Electronics Study reports that people from their fifties to their seventies are nearly as tech savvy as their younger counterparts. For all practical purposes, this demographic will use a hi-def TV, a cell phone or a search engine … Continue reading