Blogroll
Tags
Advertising Advertising Age Amazon Blog Blogging Brands Brands Are Opinions Clay Shirky ComScore Content Convergence Creativity Crowdsourcing Digital E-mail Earned Media Element 79 Engagement Facebook FAIL Flickr Google Ideas Internet iPhone Marketing Media MediaPost Mobile New Media Olson Online Public Relations Social Media Social Networks Story Surprise Television Traditional tv Twitter viral Web 2.0 Word of Mouth YouTube-
Recent Posts
Recent Comments
- Rah on Doing Social Media 9-5 Means You’re Doing It Wrong
- Dedicated_Dad on A Nation of Unlocked Doors, Digitally-Speaking
- Old Ad Guy on Still Wondering If Facebook Is Relevant to Marketers?
- Dennis Ryan on Start The Week With Perfect Event Outdoor, But Hopefully, You’ve Finished Eating Your Morning Bagel.
- Kathryn Talty on Start The Week With Perfect Event Outdoor, But Hopefully, You’ve Finished Eating Your Morning Bagel.
Archives
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
Tag Archives: Earned Media
The New Marketing Landscape of O.P.E.N. Media
In a culture where opinion has a mass channel and information spreads at unprecedented speeds, we need to rethink our notion of media mixes. Today, a more holistic view could be O.P.E.N. media: Owned, Paid, Earned and unfortunately, Negative. From … Continue reading
PR Now Sidestepping Traditional Media Relationships To Pitch Consumers Directly
Advertising Age published an interesting item the other day on the rising trend among PR firms to take a pass on pitching traditional media outlets and go directly to consumers with their messages. A cynic might contend that publishing and … Continue reading
There Is No Free Lunch. Or Free Media.
In his post on Advertising Age’s Small Agency Diary, Marc Brownstein offers some thinking on ‘free media’ and whether or not it poses a threat to advertising and media agencies. Despite the soaring popularity of social media, do brand efforts in … Continue reading
On Engagement and the Search For Meaningful Metrics
Last week, Gene Liebel, a managing partner at Huge, wrote a terrific piece for Mediaweek that took a skeptic’s view of engagement as the ‘metric du jour’ for success in digital projects. As someone who has a turnkey presentation titled “Engagement is … Continue reading
Posted in Advertising
Tagged Accountability, Earned Media, Engagement, Gene Liebel, Google, Huge, Mediaweek, Metrics, Opinion, Paid Media, Social Networks
Leave a comment
Could We Please Stop the Self-Loathing? Ads Work.
This week’s cover headline on Advertising Age reads “Cannes swept by PR, integrated, internet winners” with the subhead “Tally suggests ad age is over–or, at least, it’s evolved to higher plain.” Setting aside my issue with the subhead’s overuse of … Continue reading
Posted in Advertising
Tagged Advertising Age, Adweek, Adweek Media, Earned Media, Mark Dolliver, Online, Paid Media, Print, Radio, tv
Leave a comment
Opinion’s Omnipresence Renders Traditional Conceits Like "Brand Truth" and "Consumer Truth" Irrelevant
The HSBC ‘Points of View’ Campaign For the past four years, HSBC has run a provocative poster campaign from JWT. Using a brilliant media buy in high traffic airport jetways, the ads highlight paradoxical points-of-view. Simple graphics and headlines illustrate the … Continue reading
Posted in Advertising
Tagged Amazon, Blogging, Brand Authenticity, Brand Truth, Brands Are Opinions, Consumer Truth, Earned Media, eBay, HSBC, iTunes, JWT, Netflix, Opinion, Paid Media, Twitter, Venn Diagram, Web 2.0, Word of Mouth
Leave a comment
Mastering Integrated Marketing Is Nice, Mastering Dis-Integrated Marketing Is Far More Useful
As a direct result of Web 2.0 and media fragmentation, consumers have dissed advertisers. Specifically, they’ve dis-integrated marketing. Over the years, advertisers accumulated and adopted new media for their messages, and their agencies worked to integrate all of them around … Continue reading