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Tag Archives: eBay
Meg Whitman Reminds Me of Us
No, not the former eBay chief/billionaire business woman part. That is completely foreign to me. What reminds Meg Whitman of us was watching her quest to become the governor of California as it dragged on and on these past couple … Continue reading
Posted in Advertising
Tagged California, eBay, Governor, Meg Whitman, New Business, Pyrrhic Victories
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Yeah! It’s Election Day! We Can Almost Watch TV Again!
Yes we only have to grit our teeth and bear one more evening of this biennial horror show… Just one last painfully-drawn out election season evening where all the networks do their breathless, time-honored live TV grind of reporting early … Continue reading
Posted in Advertising
Tagged Campaign Media Analysis Group, eBay, Fat Cats, Meg Whitman, Polls, Zogby International
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I Know The Latest On US Durable-Goods Orders, Consumer Spending, and First Time Jobless Claims Yet Still Know Nothing
Funny thing about this massive internet data engine we all plug into: I have access to more information than ever and still don’t really know anything. At least regarding the US economy; I do know way too much about pop … Continue reading
Posted in Advertising
Tagged Amazon, Captivate Network, Data, E-mail, eBay, Internet, Land's End, Marketwatch, U.S. Economy
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Opinion’s Omnipresence Renders Traditional Conceits Like "Brand Truth" and "Consumer Truth" Irrelevant
The HSBC ‘Points of View’ Campaign For the past four years, HSBC has run a provocative poster campaign from JWT. Using a brilliant media buy in high traffic airport jetways, the ads highlight paradoxical points-of-view. Simple graphics and headlines illustrate the … Continue reading
Posted in Advertising
Tagged Amazon, Blogging, Brand Authenticity, Brand Truth, Brands Are Opinions, Consumer Truth, Earned Media, eBay, HSBC, iTunes, JWT, Netflix, Opinion, Paid Media, Twitter, Venn Diagram, Web 2.0, Word of Mouth
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