Blogroll
Tags
Advertising Advertising Age Amazon Blog Blogging Brands Brands Are Opinions Clay Shirky ComScore Content Convergence Creativity Crowdsourcing Digital E-mail Earned Media Element 79 Engagement Facebook FAIL Flickr Google Ideas Internet iPhone Marketing Media MediaPost Mobile New Media Olson Online Public Relations Social Media Social Networks Story Surprise Television Traditional tv Twitter viral Web 2.0 Word of Mouth YouTube-
Recent Posts
- Billy Idol Got It Right: With This, and Essentially Every Blog Post, I Am Dancing With Myself
- Not Sure Exactly What This Says But If Nothing Else, It Says “Don’t Call Me A ‘Soccer Mom’”
- Found on Flickr: The Subversive Wit of TrustoCorp
- Not All Political Advertising Is Hideous
- In My Day, We Called Them “Bottlecaps”
Recent Comments
Archives
- March 2012
- February 2012
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
Tag Archives: Element 79
This Is My Ten Year Old’s Favorite Rockstar…
–yet she couldn’t pick him out of a line-up. His name is Parry Gripp and he’s one month away from turning forty three. He had some middling success with a West Coast punk pop band called Nerf Herder. And he … Continue reading
The Slicker and The Snake: A Tale From Two Weeks of Texas Production:
Today, we’re happy to welcome Patrick Brennan, Canice Neary, Adam Samara and Josh Witherspoon back to the agency. For the past two weeks, they’ve been galavanting all over Texas with director Jeff Bednarz, capturing authentic sights and sounds for a … Continue reading
The 9th Annual AICE Awards and A Big Thank You To All Our Editorial Partners
Last night, the AICE–the Association of Independent Creative Editors–held their 9th Annual Awards Show at the Field Museum. Optimus Editor Craig Lewandowski took home the “Best of Chicago” award for a spot he cut for our client Cricket Wireless. … Continue reading
Posted in Advertising
Tagged AICE, Commercial Production, Craig Lewandowski, Cricket Wireless, Editing, Element 79, Field Museum, Optimus
1 Comment
Yes, Brands Are Opinions, Even the Element 79 Brand
In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked. When those negative opinions are unfounded or severely exaggerated, the damage can be massive (ask any ex-Bear Stearns employee about that one). Because in today’s socially-networked, immediate-impact world, opinion … Continue reading
Posted in Advertising
Tagged Bear Stearns, Blogging, Brands Are Opinions, DDB, Element 79, Facebook, Google, Online, Social Networks, The lovely Monica Klasa, Twitter
1 Comment
Awkward? Yes, But If It Makes Even One Person Feel More Positively About Element 79, So Be It
It’s an odd thing, looking at yourself on video. Odd and awkward. I look at myself in this clip and can only think that if I had arthritis, I wouldn’t be able to talk. This video just went up on … Continue reading
Closed For Agency Party
Today, Element 79 officially enters its ninth year. As is our custom, we celebrate this with our own holiday, Founders’ Day: a celebration of the spirit of those who began this agency and those taking it into new and game-changing … Continue reading
Timing Is Everything: From Dashing to Exceeding Expectations
We have this lovely little ad hoc thing at the agency called, unimaginatively enough, Breakfast Club, where every Friday morning, four or five people at the office provide some breakfast for the rest of us. Over the months and years, … Continue reading
Posted in Advertising
Tagged @jennylui, Breakfast Club, DMaC, Element 79, Facebook, Jenny Lui, John Hughes, Josh Witherspoon, Mike D'Amico, Ron D'Innocenzo, Twitter
Leave a comment
This Weekend, I Saw The Future of Film Rendered In Breathtaking CGI
No, I didn’t see Avatar–though I will. As a student of culture, I must. In one month, Avatar’s already become the second highest worldwide release ever, behind Cameron’s own Titanic. And this despite having a title set, as Element 79 … Continue reading
Posted in Advertising
Tagged Alex Roman, Arch Viz, Art Director, Avatar, CG, Element 79, Filmmaking, Harry Potter, Jorge Seva, Lindsay Stevens, MAM, Santiago Calatrava, The Third and the Seventh, Transformers, Vimeo
2 Comments
The Office is Now Closed
Put a fork in 2009–it’s done. Not to say that we’re done, particularly. The business of ideas never truly shuts down for a Holiday. It bubbles along, freeriding the subconscious, honing in on quieter moments, casually filling the idle hours. … Continue reading











