Tag Archives: Emotion

Why Exactly Did Jingles Die?

There was a time in advertising when everything was sung.  When little ditties sold everything from Miller Time (“beer after beer”) to Marvel the Mustang (“he’s almost for real!”).  Today, aside from licensed tracks from known artists, no one sings … Continue reading

Posted in Advertising | Tagged , , , , , , , , | 1 Comment

Facebook: Members Only Jacket of the Early 21st Century?

     Someone Dial Up The Fixx A friend of mine makes a very convincing case for why we may look back on the whole Facebook phenom as something on the order of  the early 21st century’s Members Only jacket.  At this … Continue reading

Posted in Advertising | Tagged , , , | 2 Comments

Hope Is Not A Business Plan

How many times have you heard or read that?  In an idea-based industry, some on the business side exert this flat-footed bromide with unhelpful zeal, sure of the immutability of this truth. And you know what?  It is true, perhaps … Continue reading

Posted in Advertising | Tagged , , | Leave a comment