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Tag Archives: Engagement
You’re Doing It Wrong: Botching the Beautiful Potential of Digital Marketing
The promise of online marketing–all that immediate access to the pertinent information you want, served up within a context of relevant content, targeting to dayparts and geographies–even climate conditions or news events–all that promise still exists. Unfortunately, it exists in the … Continue reading
Posted in Advertising
Tagged ad:tech, Banner Ads, Digital, Engagement, Relevance, Traditional, Zussi Research
2 Comments
360º Marketing: Nice Idea, Totally Unrealistic
I was talking with a friend of mine yesterday and she copped to the fact that she was sick of hearing about 360º marketing, simply because in her experience, it’s pure fiction. And if you give it a moment’s thought, … Continue reading
Record Television Viewership Numbers and the Struggle Between Active and Passive
It happened again… Another Nielsen Report came out Tuesday claiming that Americans watch more TV today than ever before: a staggering average of four hours and forty-nine minutes a day. If that number doesn’t smack you upside your metaphoric head, … Continue reading
Facebook Fan Pages Make Perfect Sense When Your Brand Actually Has Fans
According to an item in Mediapost, the NHL will unveil it’s new fan page on Facebook later this afternoon. The screengrab of it looks beautiful; loaded with continually-updated content and highly interactive, it resembles nothing so much as their own … Continue reading
Posted in Advertising
Tagged Engagement, Facebook, Fan Page, MediaPost, NHL, Odor Eaters, Social Network
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On Engagement and the Search For Meaningful Metrics
Last week, Gene Liebel, a managing partner at Huge, wrote a terrific piece for Mediaweek that took a skeptic’s view of engagement as the ‘metric du jour’ for success in digital projects. As someone who has a turnkey presentation titled “Engagement is … Continue reading
Posted in Advertising
Tagged Accountability, Earned Media, Engagement, Gene Liebel, Google, Huge, Mediaweek, Metrics, Opinion, Paid Media, Social Networks
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Detroit Doesn't Need Ads, It Needs Documentaries. And Transparency.
So I was quoted in the latest issue of Newsweek… And I’m trying to be cool about it, but this kind of thing doesn’t happen everyday. I considered spending the morning riding the El around the Loop with the issue … Continue reading
Posted in Advertising
Tagged Amish, Chrysler, Commercial Production, Detroit, Documentary, Element 79, Engagement, GM, Matthew Phillips, Newsweek, Openness, Transparency, tv
1 Comment
Dangerous, Dated Conceit #3: Assuming An Advertising Audience
We now work amidst a cavalcade of technological and social changes that actively assail the long-reliable notion of an aggregated audience for advertising messages. Instead of simply worrying that some portion of the audience may leave to use the bathroom … Continue reading
Posted in Advertising
Tagged Banner Advertising, Brandfill, DVR's, Engagement, H.L. Mencken, Howard Gossage, Hulu, Online Advertising, RSS, Stubborn Cuss, Television, Vizu
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Five Things I Learned Speaking In Madison Today
I drove the 143 miles to Madison today through light flurries (!) to speak at a luncheon put on by the Madison Advertising Federation. Perhaps not surprisingly, I discussed convergence and Element 79′s experiences as we, like every other … Continue reading
Posted in Advertising
Tagged Advertising, Element 79, Engagement, Marketing, Media, Online, viral, Word of Mouth
1 Comment