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Tag Archives: Gatorade
B-G-B (Bonus Guest Blog): The Next Great Athlete Endorser…Stewart Cink?
Guest Blogger: Michael Chase Michael Chase is an account director at Element 79 and a man with both a deep track record with sports brands and an enviable short game. He came to Element 79 to work on Gatorade and help … Continue reading
Posted in Advertising
Tagged Buick, Element 79, FCB, Gatorade, Michael Chase, Nike, PGA, Q Scores, social networking, Sports Illustrated, Sports Marketing, Stewart Cink, Tiger Woods, Twitter, Weiden and Kennedy
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B-G-B (Bonus Guest Blog): Advertising Is Magic
Guest Blogger: Tom Napper Tom Napper is our Director of Digital at Element 79, but that hardly describes his real mission; what Tom does better than anyone in his field is drive convergence in constant practical ways. For years, agencies … Continue reading
Posted in Advertising
Tagged Accenture, Chemistri, Digital, Director of Digital, Gatorade, Harley-Davidson, Houdini, KISS, Leo Burnett, Magic, Tom Napper, Twitter, WhittmanHart
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B-G-B (Bonus Guest Blog): Forget That Bad Copy Meeting: Advertising Is Saving America
Guest Blogger: John Fraser John Fraser is a marketing machine with a mind finely-honed for the key detail and meaningful insight–to wit, he is our first guest blogger to use footnotes. Following the classic media department training in Burnett, he … Continue reading