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Tag Archives: Google
A Facebook Phone: Because Apparently You Can Provide Status Updates Through Conversation
If TechCrunch has it right—and historically, they usually do—Facebook will be following Google’s lead and creating their own operating system for what will become a branded cell phone. The story suggests that by building a proprietary operating system, a Facebook … Continue reading
Apparently, Most People Vacationed In Farmville This August…
For the first time ever, Facebook took the top spot for total time spent among major sites last month, beating Google and Yahoo. ComScore reports that collective time amounted to 41.1 billion minutes: a considerable number. By my always-suspect math, … Continue reading
In A Culture Of Infinite Choice, Surprise Is A Distinct Asset
Walk through your grocery store and try to count the amount of cereals. Or soft drinks. Or soup flavors. Go to your shopping mall and you’ll find not just a Foot Locker, but a Lady Foot Locker as well. It’s … Continue reading
Posted in Advertising
Tagged Etsy, Google, Lady Foot Locker, Relax The Back, Surprise, Trixie Delicious
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Embracing Dishonesty With Outsized Enthusiasm
We live in an information society. Facts fill our days, data fills our screens, millions of answers wait just a 1.3 second long Google search away. So it only makes sense that someone would decide to rebel against all that … Continue reading
Yes, Brands Are Opinions, Even the Element 79 Brand
In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked. When those negative opinions are unfounded or severely exaggerated, the damage can be massive (ask any ex-Bear Stearns employee about that one). Because in today’s socially-networked, immediate-impact world, opinion … Continue reading
Posted in Advertising
Tagged Bear Stearns, Blogging, Brands Are Opinions, DDB, Element 79, Facebook, Google, Online, Social Networks, The lovely Monica Klasa, Twitter
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You Might Not Understand Word Of Mouth Advertising, But Chances Are You Practice It
I’m a huge believer in word of mouth advertising. The power of recommendation to close a sale makes the kind of intuitive sense that renders quantitative analysis expensively redundant. Particularly when you read a story like the one printed in … Continue reading
Wow! Facebook Had the Best-est Christmas EVER!
According to an article in the New York Post, Facebook got it’s first ever #1 Web Site ranking on both December 24th and 25th. With 7.81% of all US web traffic Christmas Day, Facebook even trumped the almighty Google–a rather … Continue reading
Posted in Advertising
Tagged Christmas, ComScore, Content, Data-mining, Facebook, Google, Mark Z's Holiday Present, New York Post
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And The World Gets Smaller Still: Google’s Move Into Translation
In an interview with The Telegraph, Marissa Mayer, Google’s vice president for search products and user experience, discusses issues from platform extension to privacy to personalized search, which remains a huge hot-button issue for online pundits and privacy advocates. People … Continue reading
Posted in Advertising
Tagged Dr. Ludovic Zamenhof, Esperanto, Google, Marissa Mayer, Nimrod, Search, The Telegraph UK, Tower of Babel
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Memo to Twitter Users re: What The Bing Announcement Really Means–Prepare To See The Whale More Often
Microsoft’s announcement that they signed both Facebook and Twitter to bring real-time updates to their Bing search engine has many posters aflutter over the possibility that their one-liners could find a huge audience far beyond their own friend lists. And the … Continue reading
After This Reset, What's Ahead for Advertising?
Something happens during natural disasters–something oddly positive. As the floodwaters rise or the fires spread, people reach out in cooperation, banding together as ad hoc communities with a common cause. Long after the damage is over and property has been … Continue reading
Posted in Advertising
Tagged Adweek, Brand Week, Brands, Google, Initiative, Recession, Steve McClellan, Sue Mosely, Trust, WPP
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