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Tag Archives: Harris Bank
Harris Bank, The Chicago Blackhawks and the Joys of Postseason Production
Saturday night, the Vancouver Canucks come down to Chicago to kick-off the Western Conference semi-finals at the United Center. Last year, the Blackhawks took this same series in six. The timing couldn’t be better for Harris Bank, which has been … Continue reading
Three Good Places To Begin Looking for Brand Stories
Today, brand story matters more than brand strategy. In a world of product parity and saturation, where consumers consciously dis-integrate and opinion enjoys a powerful mass channel, the single greatest service an evolved agency can provide their clients is to … Continue reading
You’re Right Again Bill Bernbach: Advertising Is Fundamentally Persuasion, and Thus Not Science But Art
A group of us spent the day yesterday at a briefing session for a new business pitch. Unlike most of these exercises, this client spent a lot of time carefully assembling a presentation that was incredibly dense with facts and … Continue reading
Posted in Advertising
Tagged Animatics, Art, Bill Bernbach, Harris Bank, Performance, Persuasion, Science, Television
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B•G•B (Bonus Guest Blog): WHITE TYPE ON RED
Guest Blogger: Alan Spindle, E79 CD Alan Spindle is an intensely curious and fascinating man with a near encyclopedic knowledge of everything from Vespas to foreign films to 70′s era music and stereo hi-fi components, and yet very little with … Continue reading
Posted in Advertising
Tagged British WWII Poster, Element 79, Gill Sans, Harris Bank, Lindsay Stevens, Swine Flu, White Type on Red
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On Brands. And Brandfill.
In this 24/7/365 all-access culture we inhabit (Brought to you by Sprint and the Now Network!) where every location (Your White Sox play at US Cellular Field!), every event (the Pacific Life Holiday Bowl!), and damn near every flat surface … Continue reading
Posted in Advertising
Tagged Harris Bank, Incite Interaction, Online Banner Ads, Recognitional Numbness, White Sox
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Where's The Conflict In Your Brand Story?
A few weeks back I mentioned I was re-reading Robert McKee’s tome “Story” in hopes of finding some fresh insights to tap into as we wrap our minds around the notion of Brand Stories. Happily, two smart guys–Doug and George–posted … Continue reading
Posted in Advertising
Tagged Amway, Brand Stories, Character, Convergence, Cricket Wireless, Harris Bank, Linda Seger, Motivation, Robert McKee, Social Storytelling
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