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Tag Archives: Hootie Johnson
When Brands Collide: Puma Golf vs. Augusta
During this weeklong run-up to the Masters Tournament, the press generates stories to fuel fan interest around the storied Augusta National Golf Club (yes, by unspoken law you must describe that course as either ‘storied’ or ‘legendary’–’unflinchingly white’ is not … Continue reading
Posted in Advertising
Tagged August National Golf Club, Hootie Johnson, Motocross, PGA Tour, Public Relations, Puma Golf, Rickie Fowler
3 Comments
Tiger Woods Makes No Small Plans: Augusta 2010
Since 1995, Tiger Woods has competed in the Masters. Normally, this isn’t news. However, for publicly humiliated and shamed Tiger Woods–he of the recorded phone messages, erratic driveway exits and high-profile sponsor exodus–choosing the Masters for his return to active … Continue reading
Posted in Advertising
Tagged 3-D, Abe Vigoda, Augusta National, Brand Management, Comcast, Hootie Johnson, Masters 2010, Sex Addiction, Television Ratings, Tiger Woods
4 Comments