Tag Archives: Ideas

Determining The Value of Creative Ideation and Execution

Posted on October 6, 2010 by Dennis Ryan

I am not a wine guy.  I like it, I will rarely turn down a glass after 5 pm, but still, it’s not my thing; I don’t have nearly a sensitive enough palate to tell the difference between ‘oaky’ and … Continue reading →

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Swing and a Miss: The Fascinating World of Failed Breakfast Cereals

Posted on July 22, 2010 by Dennis Ryan

Somewhere, sometime, some brand manager saw some idea–something that from our distant objective viewpoint stands as an obviously lousy concept–and thought: “this is gonna be big.” At least, you hope someone did.  Otherwise, there’s absolutely no explanation for General Mills’ … Continue reading →

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The Office is Now Closed

Posted on December 23, 2009 by Dennis Ryan

Put a fork in 2009–it’s done.  Not to say that we’re done, particularly.  The business of ideas never truly shuts down for a Holiday.  It bubbles along, freeriding the subconscious, honing in on quieter moments, casually filling the idle hours. … Continue reading →

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The Advertising Industry Lighthouse: Enthusiasm

Posted on October 6, 2009 by Dennis Ryan

As part of a new business pitch this morning, we’ve been reviewing the Lighthouse philosophy of challenger brands as espoused by Adam Morgan and the big brains at “Eat Big Fish.”  At the most simplistic level, a Lighthouse Identity helps a … Continue reading →

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A High Decibel Reminder of The Thrill of Possibilities

Posted on September 14, 2009 by Dennis Ryan

My wife and I wanted to do something special to mark our older daughter’s sixteenth birthday.  Sunday afternoon, it became glaringly obvious that taking her to the U2 concert at Soldier Field would definitely qualify as something special, and after … Continue reading →

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Don't Confuse "User Generated Content" With "Original Content"

Posted on April 15, 2009 by Dennis Ryan

            Not Exactly the ‘Wisdom’ of Crowds If you go to Flickr and type in the phrase “Holding Up the Tower of Pisa”, you will get 324 results, all featuring tourists documenting themselves as they interpret this classic comedy meme of … Continue reading →

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Ideas on Marketing and Advertising Come and Go…

Posted on October 23, 2008 by Dennis Ryan

To the creative mind, thoughts are like birds.  They come, they go, they swarm and flock and mess up the public statuary…  Okay, maybe that’s pushing the metaphor: regardless, I needed a place to let mine roost; a repository of … Continue reading →

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