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Tag Archives: Immedia
The Low Specific Heat of Internet Celebrity
Sand has a rather low specific heat. That’s why a burning desert becomes so frigid when the sun goes down: sand’s temperature changes easily with the application or removal of energy. Water on the other hand, has a high specific … Continue reading
Did The Gap Intentionally Create Controversy With Their Logo Change Fiasco?
A lot of conspiracy theorists believe that’s more than possible. Perhaps by springing an uninspired logo on a public armed with imMedia outlets like Twitter and Facebook, the powers that be realized they would generate an avalanche of discussion and … Continue reading
Posted in Advertising
Tagged Blogs, Facebook, Gap, Immedia, Laird+Partners, Logo, Social Media is Crowdsourced PR, Twitter
2 Comments
Exploding Hamsters! Volcanoes in Manhattan! Juggling Babies!
Dag it’s tough to get noticed any more. Back when there were only three channels, you watched whatever was on whenever you watched. Want to see “Wizard of Oz”? Sorry kid, you gotta wait a year… But in today’s world … Continue reading
Posted in Advertising
Tagged Attention Span, Earning Attention, Immedia, Online Video, Visible Measures, Visual Measures
1 Comment
Twitter, Pastor Terry Jones & An International Firestorm In Less than 140 Characters
Nothing brings home the raw immediacy of social media as powerfully as the ascendancy of an inconsequential Gainesville, Florida pastor with a congregation of fifty people who hijacked the international dialogue through a series of tweets. Think about that. You … Continue reading
Posted in Advertising
Tagged ATT, Dove World Outreach Center, Facebook, Immedia, Pastor Jones, Social Media, Twitter, YouTube
2 Comments
Blaming The Media Is So Passe: Blame the Immedia
Yesterday was one gut-wrenching day on Wall Street. The market was whipsawed by a series of incredible sell-offs, all triggered by a futures traders’ sell order typo that read “16 billion” instead of “16 million.” The Dow responded by dropping … Continue reading
Posted in Advertising
Tagged Captivate, Dow, Immedia, Media, New York Times, P&G, Wall Street
3 Comments