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Tag Archives: Integration
Debating the Rules for Brands in Social Media
In the latest issue of Advertising Age, the memorably-monikered Taddy Hall lays out Ten Essential Rules for Brands in Social Media. Given the conflicting viewpoints regarding leveraging these platforms, these types of lists now clog every marketing outlet. As someone … Continue reading
The Best Way To Scale Social Media? Use TV. And Vice Versa.
One of the biggest complaints about Social Media is how difficult it is to scale. Sure, your Twitter feed may have a thousand followers, but aren’t those people likely to already be in your brand’s camp? And what exactly do … Continue reading
Three Advantages to Emphasizing Story over Strategy
To a cynic—and yes, everyone in the advertising business does get cynical from time to time—the difference between ‘strategy’ and ‘story’ may seem a matter of semantics. As a writer who earns a living on words, that makes a good … Continue reading
Posted in Advertising
Tagged GRP's, Integration, Recommendation, Social Media, Stories Travel, Story, Strategy, Viral is an Outcome, Web 2.0
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Happy New Decade! Here’s One Prediction for Advertising in The Teens…
Not a list or a look back of any kind; just one prediction regarding all this industry convergence and confusion about how the advertising business we knew will evolve in the decade ahead… #1. The Days of Strategy Are Over. … Continue reading
Posted in Advertising
Tagged Advertising, Clay Shirky, Integration, Prediction, Recommendation, Story, Storytelling, Strategy, The Lord of the Rings, Web 2.0, Zocalo Group
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A Lesson In Lemonade Making, From Sammy Stephens
Take a look at this place. Take a good long look. This is Flea Market Montgomery, a roadside strip mall built on the cheap, all 73,000 square feet slavishly adhering to the aesthetic of ‘how little per?’ To put it … Continue reading