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	<title> &#187; Jason Kottke</title>
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		<title>Eleven Years Ago, This Was Insight.  It Still Is.</title>
		<link>http://www.brandsareopinions.com/eleven-years-ago-this-was-insight-it-still-is/</link>
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		<pubDate>Mon, 17 May 2010 05:08:22 +0000</pubDate>
		<dc:creator>Dennis Ryan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Douglas Adams]]></category>
		<category><![CDATA[Jason Kottke]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.brandsareopinions.com/?p=5416</guid>
		<description><![CDATA[Every weekday, I try to write something relevant to advertising, branding, or simply modern life.  But today, I&#8217;m going to highlight someone else&#8217;s writing. Which is a nice way to say &#8220;I&#8217;m copying.&#8221; I&#8217;m copying off one of the web&#8217;s original &#8230; <a href="http://www.brandsareopinions.com/eleven-years-ago-this-was-insight-it-still-is/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Every weekday, I try to write something relevant to advertising, branding, or simply modern life.  But today, I&#8217;m going to highlight someone else&#8217;s writing. Which is a nice way to say &#8220;I&#8217;m copying.&#8221;</p>
<p>I&#8217;m copying off one of the web&#8217;s original bloggers, Jason Kottke, who has written online since 1998 and currently handles the endlessly fascinating kottke.org. Simultaneously, I&#8217;m copying off of Douglas Adams, the English author of &#8220;The Hitchhiker&#8217;s Guide to the Galaxy&#8221; and a totally fascinating creative artist who died nine years ago this past week.</p>
<p><a href="http://www.brandsareopinions.com/wp-content/uploads/2010/05/0755311566.02.LZZZZZZZ.jpg"><img class="alignright size-full wp-image-5419" title="0755311566.02.LZZZZZZZ" src="http://www.brandsareopinions.com/wp-content/uploads/2010/05/0755311566.02.LZZZZZZZ.jpg" alt="Dennis Ryan Chicago Advertising Element 79" width="219" height="333" /></a><a href="http://kottke.org/10/05/how-to-stop-worrying-and-learn-to-love-the-internet">This piece posted</a> on kottke.org, quotes Adams from a 1999 interview entitled &#8220;How To Stop Worrying And Learn To Love the Internet.&#8221;  That&#8217;s before widespread broadband or WiFi or even Web 2.0.  Read this and understand the difference between commentary and insight: nearly a decade later, Adam&#8217;s vision remains accurate despite the quantum leaps in communication and technology and social networking&#8230;</p>
<blockquote><p><em>&#8220;So people complain that there&#8217;s a lot of rubbish online, or that it&#8217;s dominated by Americans, or that you can&#8217;t necessarily trust what you read on the web. Imagine trying to apply any of those criticisms to what you hear on the telephone. Of course you can&#8217;t &#8216;trust&#8217; what people tell you on the web anymore than you can &#8216;trust&#8217; what people tell you on megaphones, postcards or in restaurants. Working out the social politics of who you can trust and why is, quite literally, what a very large part of our brain has evolved to do. For some batty reason we turn off this natural scepticism when we see things in any medium which require a lot of work or resources to work in, or in which we can&#8217;t easily answer back &#8212; like newspapers, television or granite. Hence &#8216;carved in stone.&#8217; What should concern us is not that we can&#8217;t take what we read on the internet on trust &#8212; of course you can&#8217;t, it&#8217;s just people talking &#8212; but that we ever got into the dangerous habit of believing what we read in the newspapers or saw on the TV &#8212; a mistake that no one who has met an actual journalist would ever make. One of the most important things you learn from the internet is that there is no &#8216;them&#8217; out there. It&#8217;s just an awful lot of &#8216;us&#8217;.&#8221;</em></p></blockquote>
<div>Rational skepticism can be a beautiful thing, can&#8217;t it?</div>
<div><span style="color: #ffffff;">.</span></div>
<div><span style="color: #ffffff;"><strong><em><span style="color: #000000;">By Dennis Ryan, CCO,</span></em><em> </em><a href="http://www.element79.com"><em>Element 79</em></a></strong></span></div>
<div><span style="color: #ffffff;"><strong><em><span style="color: #ffffff;">.</span></em></strong></span></div>
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