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Tag Archives: Jerry Seinfeld
Government Ads: Lotteries? Yes. Tourism? Okay. PSA’s? No.
Creating advertising is tough; criticizing it is easy. And yet sometimes, decency demands you point a finger when the whole damned deal goes horribly, desperately wrong. In most cases, this results from a well-intended, inexperienced client mistakenly believing that the … Continue reading
Better Copywriting Through Breakfast Meats: A Lesson Via Jim Gaffigan
Stand up comedians have long provided some of the best lessons on how to improve the descriptive and engaging power of your copywriting. And I’m not referring to the crowd-rousing F-bomb stadium acts of the Dane Cook school: as someone … Continue reading