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Tag Archives: JWT
B-G-B (Bonus Guest Blog): There’s No Better Time to be Rad to the Power of Sick
Guest Blogger: Ross Buchanan The Lincolnesque Ross Buchanan has been writing and creative directing for over two decades in Minneapolis and Chicago at shops big and small, from traditional to design to digital. At Campbell Mithun, Ogilvy, JWT, MC Brown, … Continue reading
Posted in Advertising
Tagged AdAge.com, Bagby, Beer Marketer's Insights, Benj Steinman, Dos Equis, George Patterson Y&R, JWT, Kraft, MC Brown, Ogilvy, Rad to the Power of Sick, Ross Buchanan
1 Comment
B-G-B (Bonus Guest Blog): Fastest. Smartest. Wins.
Guest Blogger: Tim Mauery Until a few weeks ago, Tim Mauery was a Senior Partner and Director of Planning at JWT Chicago, but his career in advertising has taken him through a number of shops and more remarkably, a broad … Continue reading
Posted in Advertising
Tagged Ammirati & Puris, Backer and Spielvogel, Digital, JWT, Speed to Smarts, Tim Mauery, Wendy's
1 Comment
Opinion’s Omnipresence Renders Traditional Conceits Like "Brand Truth" and "Consumer Truth" Irrelevant
The HSBC ‘Points of View’ Campaign For the past four years, HSBC has run a provocative poster campaign from JWT. Using a brilliant media buy in high traffic airport jetways, the ads highlight paradoxical points-of-view. Simple graphics and headlines illustrate the … Continue reading
Posted in Advertising
Tagged Amazon, Blogging, Brand Authenticity, Brand Truth, Brands Are Opinions, Consumer Truth, Earned Media, eBay, HSBC, iTunes, JWT, Netflix, Opinion, Paid Media, Twitter, Venn Diagram, Web 2.0, Word of Mouth
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