Blogroll
Tags
Advertising Advertising Age Amazon Blog Blogging Brands Brands Are Opinions Clay Shirky ComScore Content Convergence Creativity Crowdsourcing Digital E-mail Earned Media Element 79 Engagement Facebook FAIL Flickr Google Ideas Internet iPhone Marketing Media MediaPost Mobile New Media Olson Online Public Relations Social Media Social Networks Story Surprise Television Traditional tv Twitter viral Web 2.0 Word of Mouth YouTube-
Recent Posts
Recent Comments
- Rah on Doing Social Media 9-5 Means You’re Doing It Wrong
- Dedicated_Dad on A Nation of Unlocked Doors, Digitally-Speaking
- Old Ad Guy on Still Wondering If Facebook Is Relevant to Marketers?
- Dennis Ryan on Start The Week With Perfect Event Outdoor, But Hopefully, You’ve Finished Eating Your Morning Bagel.
- Kathryn Talty on Start The Week With Perfect Event Outdoor, But Hopefully, You’ve Finished Eating Your Morning Bagel.
Archives
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
Tag Archives: KISS
Swing and a Miss: The Fascinating World of Failed Breakfast Cereals
Somewhere, sometime, some brand manager saw some idea–something that from our distant objective viewpoint stands as an obviously lousy concept–and thought: “this is gonna be big.” At least, you hope someone did. Otherwise, there’s absolutely no explanation for General Mills’ … Continue reading
Posted in Advertising
Tagged Brand Managers, Cereal, Dinosaur Toes™, General Mills, Ideas, Kelloggs, KISS, Line Extensions, Oscar Mayer, Sir Grapefellow, Urkel-o's, Web Urbanist
Leave a comment
B-G-B (Bonus Guest Blog): Advertising Is Magic
Guest Blogger: Tom Napper Tom Napper is our Director of Digital at Element 79, but that hardly describes his real mission; what Tom does better than anyone in his field is drive convergence in constant practical ways. For years, agencies … Continue reading
Posted in Advertising
Tagged Accenture, Chemistri, Digital, Director of Digital, Gatorade, Harley-Davidson, Houdini, KISS, Leo Burnett, Magic, Tom Napper, Twitter, WhittmanHart
1 Comment