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Tag Archives: Lance Hill
On Twitter, Social Immediacy, and the Recurring Non-Death of Jeff Goldblum
We seem to have hit a rough patch for celebrity deaths this past week: Farrah Fawcett, Michael Jackson, and just yesterday, pitchman Billy Mays. The demise of Michael Jackson in particular captured worldwide interest and led to all sorts of … Continue reading
Posted in Uncategorized
Tagged Abe Vigoda, BET, Clay Shirky, Farrah Fawcett, Google, Harrison Ford, Jeff Goldblum, Lance Hill, Michael Jackson, Snopes, Social Media, TMZ, Tom Cruise, Tom Hanks, Twist, Twitter
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“Social” Comes First, “Media” Comes A Distant Second—If At All
A lot of clients have their knickers in a twist over the profound changes brought on by the rapid adoption of Social Media like Facebook, Twitter, MySpace, et al. They want to know how to leverage these new media: what … Continue reading
Posted in Advertising
Tagged Amazon, Facebook, Fan Pages, Flickr, Lance Hill, MySpace, Social Media, Twitter, Zappos
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B-G-B (Bonus Guest Blog): The Lost 'Process' of Creativity
Guest Blogger: Lance Hill As a Director of Account Planning, Lance Hill works on briefs and stuff, with a decided focus on the ‘and stuff.’ Lance’s relentlessly inquisitive mind may be a by-product of his fascination with philosophy; he’s long … Continue reading
Posted in Advertising
Tagged Brian Brooker, Briefs, Creativity, Dan Weiden, Lance Hill, Leonardo Di Vinci, Planning, World's Biggest Peanut, Wright Brothers
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Maybe We Should Leave Copernicus Out of Advertising
Ten to fifteen years ago, some very smart leaders in the advertising industry drove a Copernican shift; a conscious move away from a well-established mindset that put client brands at the center, to one that put the consumer at the … Continue reading
Posted in Advertising
Tagged Brand Stories, Copernicus, Heliocentricism, Lance Hill, Planning, Zeitgeist
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