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Tag Archives: Media
Blaming The Media Is So Passe: Blame the Immedia
Yesterday was one gut-wrenching day on Wall Street. The market was whipsawed by a series of incredible sell-offs, all triggered by a futures traders’ sell order typo that read “16 billion” instead of “16 million.” The Dow responded by dropping … Continue reading
Posted in Advertising
Tagged Captivate, Dow, Immedia, Media, New York Times, P&G, Wall Street
3 Comments
We Say “Networked” Only Because “Addicted” Sounds So Untoward
In his fascinating recent book The Tyranny of E-Mail, John Freeman describes e-mail as ‘our electronic fidget.’ Anyone with a smart phone will recognize the painful accuracy of his assessment. You can find yourself glancing at your cell two or … Continue reading
Even Online Video Consumption Bows To Dinner
Engagement matters more than ever in these hyper-connected, hyper-distracted times. As a connected culture, we want to know, we don’t want to miss, we can’t wait to forward the next sparkly, shiny, useful message thing that comes our way. And … Continue reading
Posted in Advertising
Tagged Interpret, LOL Cats, Media, Online Video, Stephen Colbert
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Context: The Next Frontier For Advertising
Forget ROI, forget GRP’s. forget unique selling benefits (please!): in the very near future, as advertising and marketing continues its accelerated evolvution in our fragmented, parity world, the discriminating value most critical to brands and brand messages will be context. … Continue reading
Posted in Advertising
Tagged A Hill of Fun, Brandfill, Context, Media, Overwhelming the Niche, Web 3.0
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How Exactly Do You Sell A Book These Days?
Also Available In MP3 and Kindle Books demand a considerable amount of time and attention; so how do you go about trying to sell them? Traditionally, publishers send authors on book tours to generate word of mouth interest, which … Continue reading
If You Point Your Finger In The Blogosphere, Does Anyone Notice?
Web-based news media attract many users through the ability to choose the topics that interest you, and the political perspective of those feeds. All of which means you get your online news just the way you like it, without any … Continue reading
In A Just World, Creatives Seeking Ad Jobs Would Find Them…In Media
An All-Too-Common Writing Assignment Confidence means jobs. Unfortunately, consumer confidence, client confidence, market confidence: all languish at crushing depths compared to a mere year ago… Lack of work means more than losing some fat in the agency system: today’s … Continue reading
Posted in Advertising
Tagged Confidence, Convergence, Creative, Euro RSCG, Internet, Jobs, Media, Metrics, New Media, Online, Social Media, Steffan Postaer, Television
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Feeding the Meter
Will we ever learn that experience does not reliably inform expectation? Doubtful. And so year after year, we flock to the Super Bowl telecast, abuzz with the promise of hilarious, remarkable, breathtaking advertising that rivals the game for pure … Continue reading
Five Things I Learned Speaking In Madison Today
I drove the 143 miles to Madison today through light flurries (!) to speak at a luncheon put on by the Madison Advertising Federation. Perhaps not surprisingly, I discussed convergence and Element 79′s experiences as we, like every other … Continue reading
Posted in Advertising
Tagged Advertising, Element 79, Engagement, Marketing, Media, Online, viral, Word of Mouth
1 Comment
Two Newly-Emerging Dirty Words: “Paid Media.”
A recent blog by Catalyst:SF planner Cory Treffiletti on onlineSPIN (you may have to join Media Post) raised some interesting points regarding a little-discussed aspect of the digital revolution; the proliferation of platforms offering free –or very low cost — … Continue reading
Posted in Advertising
Tagged Advertising, Interactive, Media, Social Networks, Super Bowl
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