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Tag Archives: MediaPost
Agency of Record? These Days, It’s More Like Agency of MP3
On MediaPost yesterday, Catalyst S+F President and regular blogger Cory Treffiletti posted an interesting piece bemoaning the demise of the AOR title. His opening point really hit home; while much has been made about how CMO tenure hovers just below … Continue reading
Posted in Advertising
Tagged AOR, Catalyst S+F, Clients, CMO, Commodity, Cory Treffiletti, MediaPost
1 Comment
Learning To Promote Sharing
As a parent, you want to teach your child to share; it demonstrates a good nature and assures that your child will be welcomed into their communities. Sharing is critical to their personal development. Today, it’s also critical to every … Continue reading
Posted in Advertising
Tagged Crowdsourced PR, David Murdico, Facebook, MediaPost, Online Video, Supercool Creative, Twitter, YouTube
1 Comment
File Under “Mixed Signals”–the Simmering Kids and Eyeglasses Controversy
In my daily scanning of internet ephemera that I justify under the catchall heading of ‘keeping tabs on the culture,’ two items popped up yesterday that my cerebral cortex couldn’t reconcile without massive cognitive dissonance. First, an item posted on … Continue reading
Posted in Advertising
Tagged Buzzfeed, Cognitive Dissonance, Hipster Glasses, MediaPost, Research
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A Call To Creatives From Every Discipline: Converge Now!
The ongoing debate over who should lead the next iteration of marketing creativity has grown exhaustingly tiresome. Anyone who still spends their energy debating the relative merits of digital or traditional creativity is wasting precious time. Today, the only true … Continue reading
Posted in Advertising
Tagged B2B, Creatives, Digital, Matt Kaplan, MediaPost, Traditional, VisibleGains
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Facebook Fan Pages Make Perfect Sense When Your Brand Actually Has Fans
According to an item in Mediapost, the NHL will unveil it’s new fan page on Facebook later this afternoon. The screengrab of it looks beautiful; loaded with continually-updated content and highly interactive, it resembles nothing so much as their own … Continue reading
Posted in Advertising
Tagged Engagement, Facebook, Fan Page, MediaPost, NHL, Odor Eaters, Social Network
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On Commercials, Virals and the Legacy of Conditioned Expectations
Marketing leaders spend a great deal of time worrying about the changing media landscape these days, and an article on MediaPost by Gavin O’Malley this morning will only further their agita. According to a Princeton Survey Research study, 90% of … Continue reading
A Huge Television (and Online and Mobile) Audience Is There For Your Ad, But You Still Gotta Earn It
We’re still watching. Actually, we’re watching more than ever. The three-screen audience for video content has never been larger or more active, that is, if you define ‘active’ as sitting still and watching other people do things. For advertisers, that’s … Continue reading
An Emerging Super Low Low Price Ad Platform: Online Comments
I was reading an interesting if rather obvious article on MediaPost about research which concluded that given a choice, a third of teens would “unfriend” their parents on Facebook (yeah, I feigned incredulous shock at that myself). Beyond just how … Continue reading →
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