Tag Archives: Miller High Life

Character: The Key To Great Comedy Writing

Truly funny television commercials get picked up and passed around in a sort of ad hoc media buy that clients can only wish they could afford.  Unfortunately, creating truly funny television commercials is extraordinarily difficult, particularly when you add the … Continue reading

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While You Watch The SuperBowl This Weekend, Most Advertisers Will Watch “The Big Game”

Google “The Big Game” and you’ll discover a long list of advertisers using that phrase as a free way to reference Super Bowl XLIV without paying off Roger Goodell and company.  It’s become a very common practice. A quick perusal … Continue reading

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