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Tag Archives: MPire
Skewing Online Data: Why Marketers Should Think "Convergence" Not "Transference"
Studies show that if a brand wants to drive significant online impressions, they should advertise on TV. Similarly, if a TV ad aspires to live longer than thirty seconds, it should continue the experience online. Cross platform convergence makes today’s … Continue reading
Posted in Advertising
Tagged AdXpose, Click Count, Impressions, MPire, Online, ROI, Super Bowl, tv
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