Tag Archives: MySpace

Billboard’s New Social 50: Rihanna’s #1 With A Tweeted Bullet

It only makes sense.  MySpace’s most lasting cultural impact has been to change the way we interact with bands and more importantly, bands interact with us.  Piling on to iTunes’ neutering effect iTunes on record labels, MySpace and other social … Continue reading

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RT #Twitter Contains 40% "Pointless Babble" http://bit.ly/1V1UN

A recent Pear Analytics study finds that 40% of Twitter messages from a random sample of 2,000 tweets amount to “pointless babble.”  Items like “I’m eating a sandwich” clog the micro-blogging service, followed closely by conversational messages between users at … Continue reading

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The New Marketing Challenge: Mastering Perpetual Beta

Last week, a post on iMedia Connection with the incindiary headline “Why Twitter Will Soon Become Obsolete” , caused a bit of a stir. Jason Clark, a creative director at VIA Studio, made a rather compelling argument that despite the hype … Continue reading

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“Social” Comes First, “Media” Comes A Distant Second—If At All

A lot of clients have their knickers in a twist over the profound changes brought on by the rapid adoption of Social Media like Facebook, Twitter, MySpace, et al.  They want to know how to leverage these new media: what … Continue reading

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A Whole New (Planning) Mind…or…Fun With Context

The best planners demonstrate what Daniel Pink coined “A Whole New Mind”; they pull together seemingly disparate ideas to reveal something new and imminently useful. Sure, planners still turn to old standbys like syndicated research, but the most inspiring and creative ones … Continue reading

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Do You Have A Traditional Agency or Just Traditional Expectations?

“Traditional agencies are dead.  Blah, blah, blah…”  Yeah, I get it.  But just like yesterday’s tired cliche of the misinformed: “Big Agencies are dead”, I don’t buy this notion either, because upon review, I can’t name a single ‘traditional’ agency.  These days, everyone plays … Continue reading

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