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Tag Archives: Negative Media
The Esperanto of Bad Ideas
Great ideas travel far and fast. Unfortunately, so do awful ones. Today, with the onset of Negative Media–consumer driven backlash empowered by Web 2.0–advertising ideas that fall into that unfortunate latter category are no longer even limited by geography. Witness … Continue reading
Posted in Advertising
Tagged Animatics, Bad Ideas, Enterprise Car Rental, Negative Media, Web 2.0
3 Comments
The New Marketing Landscape of O.P.E.N. Media
In a culture where opinion has a mass channel and information spreads at unprecedented speeds, we need to rethink our notion of media mixes. Today, a more holistic view could be O.P.E.N. media: Owned, Paid, Earned and unfortunately, Negative. From … Continue reading